Milestone To Host an Educational Session at Cornell's Hospitality Research Summit Next Week
Google's search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, The Evolution of Search and Online Hotel Marketing Strategies for the Future [Educational Session] such as Panda, Caffeine, and Penguin updates, that affect all hotels.
Event: Cornell Hospitality Research Summit 2012
Session: Social Media and Service Excellence 1
Date: October 8, 2013
Time: 11:00 am – 12:30 PM
Location:
Cornell University
School of Hotel Administration
The Center for Hospitality Research
Room 198
Topic: The Evolution of Search and Online Hotel Marketing Strategies for the Future
Google's search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, such as Panda, Caffeine, and Penguin updates, that affect all hotels. This presentation will cover the changes in online search – including Google's Panda, Caffeine, and Penguin updates – and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve. This presentation will cover all of the following and what hotels need to stay ahead of the curve.
- Google search updates
- Social – engagement and freshness
- Local search optimization
- Mobile and hyperlocal channels
Speaker:
Anil Aggarwal, CEO, Milestone Internet Marketing
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.