Conrad Hotels & Resorts Launches Conrad Concierge, New Level of Personalized Service for Today’s Luxury Traveler

For the first time, guests can customize their hotel experience before arrival with Conrad Concierge

Conrad Hotels & Resorts knows today's luxury traveler has come to expect more than simply great service – they expect offerings customized to meet their needs. Additionally, consumers are using technology more than ever before. A survey released by Conrad shows nearly 75 percent of consumers use a smartphone, tablet or computer when booking elements of their travel.

"Conrad Hotels & Resorts understands the importance of meeting the needs of today's smart luxury traveler, and Conrad Concierge helps by putting the entire hotel experience in the hands of their guests via the technology they are using most often."

Personal Luxury at Your Fingertips

With Conrad Concierge, guests now have the ability to customize the details of a hotel stay before, during and after each visit from a smartphone or tablet. The innovative mobile technology allows guests at Conrad locations worldwide to experience the smart luxury service that Conrad provides, with every guest's stay as unique and individualized as they are. Whether choosing from three lines of bath amenities, a preferred pillow from the pillow menu, or pre-ordering dinner through room service, Conrad Concierge delivers on the brand's promise of the Luxury of Being Yourself.

"Conrad guests represent a new generation of global travelers for whom life, business and pleasure seamlessly interact," said John Vanderslice, global head of luxury and lifestyle brands at Hilton Worldwide. "Conrad Concierge allows for this interaction by putting the control in the hands of our guests. Whether it's scheduling a wake-up call while you're at a business dinner or booking a relaxing spa treatment, this new app offering allows for a seamless and intuitive experience.

Smart Luxury at the Push of a Button

In a national survey of U.S. consumers, Conrad found that 77 percent of travelers value service when selecting a hotel. Moreover, nearly 70 percent of U.S. travelers prefer hotels that can customize their experience to reflect their personal desires and anticipate their needs.

"When it comes to hotels, younger, more affluent travelers don't necessarily want to interact with the concierge," said global travel expert and bestselling author, Claire Newell. "Conrad Hotels & Resorts understands the importance of meeting the needs of today's smart luxury traveler, and Conrad Concierge helps by putting the entire hotel experience in the hands of their guests via the technology they are using most often."

With a few simple clicks, users can manage a range of services including room service, transportation, local attractions, spa appointments, housekeeping requests, wakeup calls and more. The technology is available in 13 languages and is designed for Apple®1 and AndroidTM2 operating systems, so guests can access this personalized luxury via tablet or smartphone.

Visit www.conradhotels.com/conradconcierge to download Conrad Concierge to any Apple or Android mobile device. To learn more about Conrad Hotels & Resorts visit www.conradhotels.com.

Survey Methodology

Edelman Berland conducted a ten-minute online survey among a U.S. representative sample of n=1,000 Americans ages 18+. The margin of error for this sample is +/- 3.1% at the 95% confidence level. The online survey was fielded between November 12 – November 14, 2012.

About Conrad Hotels & Resorts

CONRAD® HOTELS & RESORTS is Hilton Worldwide's global luxury brand and the choice for today's modern, sophisticated traveler. By focusing on the individual, Conrad offers guests genuine and personalized experience and a world of style, service and connection. Each Conrad is a dynamic reflection of its city and culture, as well as a showcase for striking design and distinct surroundings. Across five continents, in the world's gateway cities and most sought-after resort destinations, Conrad invites each guest to enjoy The Luxury Of Being Yourself®. For information on Conrad, please visit www.conradhotels.com. Conrad Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work...