Become a Master Strategist in Hospitality Revenue Management With Cornell's New Online Certificate

As an evolving field of study, revenue management is now much more than a tactical approach to rooms-only revenue; through extensive research and developing best practices, it has matured into a strategic area that encompasses total revenue management and distribution channel management. The Cornell School of Hotel Administration recognizes hotel revenue management as a critical function in your organization and is pleased to offer an online Master Certificate in Revenue Management that will help drive your company's profits by taking a higher-level strategic approach to pricing, reservations and inventory control.

The 18-course series focus on several high-impact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management.

Upon completion of this certificate program you will be able to:

• Utilize forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications
• Estimate the marginal value of capacity and measure demand
• Make strategic and tactical pricing decisions
• Drive revenue through a combination of pricing, inventory control, and demand creation
• Make the connection between marketing and capacity management
• Reach a larger audience and maximize profitability through online selling and marketing channels

This certificate series is designed for general managers, revenue managers, and other hospitality professionals responsible for improving the financial performance of their organization. The program is most beneficial to professionals with at least three years of experience in their industry.

For more information or to enroll visit hotelschool.cornell.edu/execed/online.

The Cornell School of Hotel Administration is the world's premier hospitality management school, equipping the next generation of leaders to inspire excellence, creativity and innovation in the industry.