Industry Update
Press Release 2 May 2013

Swissôtel Hotels & Resorts to enter Bangladesh hotel market

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Swissôtel Hotels & Resorts

In addition to Swissôtel's recently announced hotel projects in a growing number of dynamic markets such as China, India and Russia, Swissôtel Hotels & Resorts is expanding the portfolio with its first hotel in Bangladesh. The Swissôtel Dhaka is located in the new Business District of Gulshan and is scheduled to open in 2018.

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The Swissôtel Dhakawill feature 375 guest rooms and suites with a minimum room size of 38m, six restaurants and bars, 950m of event space including a 500m ballroom, as well as a Pürovel spa with a swimming pool and other recreational amenities. The future hotel is easily accessible for business travelers, 12km from the airport and across from the new financial leisure district of Motijheel which is a fresh water lake recently converted into a leisure and recreation area. Numerous multinational companies, office complexes, embassies and high-end residences are located near the Swissôtel Dhaka in the adjacent Gulshan business district. The proposed underground train connection, as well as an 8km stretch of elevated highway, which is presently undergoing construction will provide easy access to the various manufacturing and economic centers of Dhaka.

With its population of 20 million, Dhaka is one of the largest cities in South Asia and is both the capital city and major industrial center of Bangladesh strategically located between India and Myanmar. The close proximity to China and Thailand enhances the strategic importance of Bangladesh as a country with a rapidly growing economy supported primarily by manufacturing and textile production.

According to Meinhard Huck, President Swissôtel Hotels & Resorts, "Dhaka is experiencing sustainable growth, particularly in the financial and textile manufacturing sectors, but also in telecommunications and service industries which has resulted in strong demand for high quality hotel accommodation."

The Swissôtel Dhaka is developed by the Bengal Group, founded in 1969 by the Chairman Morshed Alam. The Bengal Group has diversified interests in many business sectors including plastic products, textiles, renewable energy, food, media, financial sector and real estate. Bengal Plastic is the world's largest manufacturer of coat hangers, producing more than two million hangers daily, whilst its clothing division supplies mainly denim to major clients such as Walmart, Sainsbury, The Children Place, VP Corp and others.

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Swissotel

Swissôtel Hotels & Resorts is an award-winning and distinctive group of deluxe hotels for today’s discerning business and leisure traveller, combining the renowned Swiss hospitality with luxuriously fresh, contemporary design.
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Swissotel Hotels and Resorts ( http://www.swissotel.com) Swissôtel Hotels & Resorts got its start in Switzerland, a country known for big mountains and equally high standards of living. Its contemporary Swiss style and locally inspired flair attracts business and leisure travellers who enjoy high-end hotels but prefer fresh innovation to stale pretension. Conveniently located where travellers want to be, Swissôtel provides guests with the opportunity to stay in the heart of city centres worldwide where access to business and shopping districts are right around the corner. Swissôtel properties can be found in over 30 well-located properties around the world, with many more in development. As guests of the world, every Swissôtel upholds Swiss sustainability standards. In fact, Swissôtel has a mission: to treat guests, team members, and the environment with equal respect. Swissôtel is part of FRHI Hotels & Resorts, a leading global hotel company with over 110 hotels under the Raffles, Fairmont, and Swissôtel brands. But no matter how international Swissôtel becomes, just like the country it was founded in, it remains a small hotel at heart. For more information or reservations, please visit swissotel.com.

Contact
Eva-Maria Panzer
Director, Public Relations, Europe
Phone: +41 44 317 6228
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