Driving Profit And Revenue Through Search And Social
Digital marketing continues to evolve with Google Penguin updates a few weeks ago, changes in local search engine marketing strategy, and the changes in the social media world. The conference offers a unique opportunity to learn some of the latest strategies for maximizing revenue from digital marketing in a hands-on, consultative environment.
Why Attend:
- Get complete update on the latest and greatest technology changes on search engines and social media channels and how hotels need to alter their strategies to maximize the gain in the new "digital marketing" world.
- Walk away with a digital marketing plan template
- General Manager's eCommerce checklist
- Interact with some of the best minds in hospitality industry digital marketing
- Hands-on training sessions
- Use the strategies learned to generate additional revenue for your properties!
Topics Covered:
- Recent technology trends in search engine and social media marketing including the latest ranking factors
- Creating your digital marketing plan - checklist and roadmap template
- 10 steps to creating high performing websites
- Search Engine Optimization (SEO) strategies and content marketing
- Local search marketing
- Proven PPC strategies, tactics, and tips for highest ROI
- Improving mobile presence and conversion
- Top social media marketing tactics for hotels
- 5 crucial steps hoteliers must follow to leverage the hotel brand
- eCommerce manager's checklist and online tools
Where:
Hyatt Regency Santa Clara
5101 Great America Parkway
Santa Clara, California 95054
When: July 22 - 23, 2013
Price: $295 for the first badge; $250 per additional badge
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.