Best Western Arrives at Crossroads of ASEAN
Best Western International (BWI) has arrived in one of the most exciting and rapidly-expanding regions in the world - eastern Thailand. The signing of the BEST WESTERN Royal Hotel in Buriram, 395km east of Bangkok, not only expands the company’s large portfolio in Thailand, but also extends its reach into a key part of the ASEAN region - and at a crucial time.
Bangkok -- Best Western International (BWI) has arrived in one of the most exciting and rapidly-expanding regions in the world - eastern Thailand.
The signing of the BEST WESTERN Royal Hotel in Buriram, 395km east of Bangkok, not only expands the company’s large portfolio in Thailand, but also extends its reach into a key part of the ASEAN region - and at a crucial time. Glenn de Souza, BWI’s Vice President International Operations – Asia & the Middle East, explained:
“With the onset of the ASEAN Economic Community (AEC) in 2015, eastern Thailand sits at the crossroads of one of the world’s biggest growth zones,” said Mr. de Souza.
“Located close to the border with Cambodia and on the key route between Bangkok, Laos and Vietnam, Buriram is at the heart of ASEAN. The relaxing of visa policies, along with the development of the Asian Highway and Trans-Asian Railway networks, means both business and leisure travelers will soon be able to travel across the ASEAN region faster, and in greater numbers.
“With our hotels in Thailand, Cambodia, Laos and Vietnam, as well as our recently-announced properties in Myanmar, BWI is delighted to be able to offer international-standard accommodation to travelers across the region,” Mr. de Souza added.
The Best Western Royal Hotel in Buriram will offer 81 contemporary rooms and suites, all featuring modern facilities such as free Wi-Fi and TVs with international satellite channels. The hotel will also feature a restaurant serving both Asian and international cuisine, an internet corner and an outdoor swimming pool.
In short, the new hotel is ideal for all types of visitor. For business travelers, the hotel’s excellent location, international amenities and high level of connectivity make it the perfect option. For leisure travelers, Buriram is the gateway to a wealth of incredible attractions, including the stunning Angkor-style temples of Phanom Rung Historical Park.
The BEST WESTERN Royal Hotel will become BWI’s 17th hotel in Thailand when it opens later this year, while Buriram will become its ninth destination in the Kingdom. BWI is also present in Bangkok, Hua Hin, Pattaya, Phuket, Khao Lak, Koh Phangan, Koh Samui and Krabi
Best Western International is 'THE WORLD'S LARGEST HOTEL CHAIN®', comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards® guest loyalty program also has 15 million members. For more information or to make a reservation, please visit