Twitter Enters the World of Visual Media
Ahead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to...
The immediate impact for hotels on Twitter is the opportunity to really make your tweets stand out among competitors in the fast-paced noise of the Twitter newsfeed. Think of the average user, scrolling through hundreds of tweets with plain text. Suddenly their newsfeed is hit with your bright image – your newly renovated lobby, the view of the ocean from your rooms, tonight's dinner special in the restaurant, people enjoying the zen atmosphere of your spa, the farmer's market next door – the opportunities are endless. Jump on this now before anybody else does, and make that visual impact to get you more visibility, engagement and traffic to your website.
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