In Focus: Shanghai Boutique Hotel Market Scene
HVS Shanghai has recently released IN FOCUS: Shanghai’s Boutique Hotel Scene. As travellers’ expectations are becoming more varied, the upscale hotel market witnesses the growth of niche segments
HVS Shanghai has recently released IN FOCUS: Shanghai's Boutique Hotel Scene. As travellers' expectations are becoming more varied, the upscale hotel market witnesses the growth of niche segments. Besides the high-end facilities and standard service, travellers in Shanghai are now looking for very unique lodging experiences In line with the upward trend and strong potential for niche markets, boutique hotel developments are gaining increasing...
HVS Shanghai has recently released IN FOCUS: Shanghai's Boutique Hotel Scene. As travellers' expectations are becoming more varied, the upscale hotel market witnesses the growth of niche segments. Besides the high-end facilities and standard service, travellers in Shanghai are now looking for very unique lodging experiences In line with the upward trend and strong potential for niche markets, boutique hotel developments are gaining increasing attention from developers in China.
Through the review and analyses of seven prominent "boutique" hotels in Shanghai, we see that boutique hotels resonate the themes of the following 5 concepts:
- Culture-oriented;
- Chic-designed;
- Lifestyle;
- Urban resort; and
- Intimate home-feeling.
"Recently, we have seen increasing number of hotel developers toying with the idea of a 'boutique' concept and development," explains Jonathan Jaw, Consulting and Valuation Associate for HVS in Shanghai. "These developers are thinking about what makes the boutique concept so exceptional. The research illustrates that being 'boutique' has multi-dimensional attributes; Ranging from deep historical roots to distinguished hardware, or from prime-A location to chic design, there are numerous ways that a boutique hotel can set itself apart."
About HVS
HVS, the world's leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 60 offices and more than 300 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. hvs.com.