Choice Hotels International Announces Key Additions To Marketing Alliance With Bluegreen Vacations
New Additions Give Choice's Ascend Hotel Collection 24-Bluegreen Resorts
"Bluegreen Vacations has been a fantastic partner during this past year and we are thrilled to continue to expand our agreement by adding these three fantastic destination properties to our Ascend Collection," said Mike Murphy, senior vice president of upscale brands for Choice Hotels International. "This strategic marketing alliance has allowed Choice Hotels to continue to expand into the upscale lodging tier as well as the leisure segment. Our prospering relationship with Bluegreen and the rapid growth of the Ascend Collection brand reinforces to us that our model has strong appeal with the industry as well as with guests."
Club La Pension is located at the edge of the historic French Quarter and was recently refreshed to include the ever evolving and always hip artistic community in New Orleans. Its six renovated historic buildings offer completely remodeled 1-and 2-bedroom suites featuring locally made artwork and decor, and are located just steps away from the culinary delights, renowned nightlife and invigorating culture of the Big Easy. The historic building is a stylish intersection of past and present, featuring original exposed beams and brick walls as well as modern kitchenettes, all-new plush linens, spa-inspired bathrooms and pristine pine floors. This resort prides itself in representing the city of New Orleans as it stands today - an eclectic mix of history, art, music and new, sometimes boisterous beauty.
Lake Eve Resort in Orlando is a spacious and private retreat which offers easy access to the region's top attractions including SeaWorld Orlando, Discovery Cove, Walt Disney World®, the Mary Queen of the Universe Shrine, as well as a number of top golf courses. This property also offers one-, two-, and three-bedroom suites with balconies overlooking the lake and features an outdoor pool with a poolside bar, flat screen televisions in all bedrooms and living rooms, grocery shopping and delivery service, a spa tub and a sauna, a 24-hour business center, fitness facility and even an arcade.
Hotel Blake Chicago is the most recent Bluegreen Vacations addition and marks the 100th domestic hotel to join the Ascend Collection. Located in the monumental 18th-century Morton and Duplicator building in the heart of historic Printers Row at 500 S. Dearborn St., Hotel Blake Chicago sits in one of the city's most vibrant neighborhoods and is considered a landmark of luxury among downtown Chicago hotels, offering a robust taste of Chicago's rich culture and diversity.
"We are very excited about the success we have seen so far working with Choice Hotels and are proud to announce these one-of-a-kind resorts as the newest additions to our partnership," Bluegreen President and CEO John M. Maloney, Jr. said. "Our relationship with Choice has added value for our current owners and will continue to be very attractive to prospective owners based on the credibility of the Choice Hotel brands and the appeal of our expanded product offerings."
Choice Hotels first announced the strategic marketing alliance at ALIS in January of 2013, making Bluegreen Vacations the official vacation ownership provider for Choice Hotels. In turn, Bluegreen Vacations' TravelerPlus™ participants will be eligible to enroll as members of Choice Privileges and will be upgraded to Elite Gold status and receive special benefits. This will provide TravelerPlus™ members with access to all of the Choice hotels worldwide including the more than 121 hotels in the Ascend Hotel Collection. Additionally, all Bluegreen Vacations' owners will be eligible to access discounted rates at all 6,300 Choice hotels, subject to availability.
About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and now has 121 hotels open throughout the United States, Canada, Europe, Central America, Australia and the Caribbean. The eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. For more information, visit www.ascendcollection.com.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest hotel companies. With approximately 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of March 31, 2017, 795 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice HotelsTM brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.