Aloft Hotels Slated to Debut in San Diego
Aloft Rancho Bernardo Opens in Mid-2016, Catering to the Next Generation of Travelers with Modern Style, Innovative Technologies and Live Music Programming
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its sizzling Aloft brand is ramping up portfolio growth in California with a new hotel planned for Rancho Bernardo, an upscale community in San Diego North. Owned by HP Investors, LLC and managed by Azul Hospitality Group, Aloft Rancho Bernardo will be the sixth property in California when it opens in mid-2016.
"Aloft Rancho Bernardo will be a great match for this bustling, high-tech hub and likely emerge as a leading choice among savvy travelers and young professionals with its distinctive design aesthetic and lively social scene," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. "Aloft expects to reach the 100th hotel milestone within the next year, fueled by its loyal following among next gen travelers worldwide."
A short ride from downtown San Diego and the San Diego International Airport (SAN), the new Aloft will be situated at the entrance of the Rancho Bernardo corporate park, home to the regional offices for Sony, Hewlett-Packard, BAE Systems, Northrup Grumman, Teradata, Cymer, Millennium Laboratories, and many other companies. Guests will be close to several golf courses, the Bernardo Winery, San Diego Zoo Safari Park, shopping areas and outdoor recreation. Aloft Rancho Bernardo will offer more than 3,000 square feet of market-leading meeting space, a rooftop "Splash" pool, fitness center and underground parking.
"Aloft Rancho Bernardo will energize the mid-market category in this fast-growing area," said Allison Reid, Senior Vice President of America Development for Starwood. "Aloft offers an experience that is different by design and is proliferating in markets across North America, driven by its popularity among youthful-minded travelers."
Aloft's innovative and exclusive initiatives set it apart – from technology-forward Smart Check-In, the only mobile check in that allows guests to completely bypass the front desk, to its design-led focus, including a recent exclusive partnership with Design Within Reach (DWR), and the Live at Aloft Hotels music programming in the W XYZ™ bar - Aloft delivers an authentic and vibrant guest experience.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &
Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with more than 1,300 properties in some 100 countries and
approximately 188,000 employees at its owned
and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences under the renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute
Portfolio™, Four Points® by Sheraton, Aloft®, and
Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one
of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay
connected @starwoodbuzz on Twitterand
Instagram and facebook.com/Starwood.