Ascott Celebrates 30 Years Of Hospitality Excellence
Enters Myanmar and secures management contract in Wuhan Opens new properties in Frankfurt, Suzhou and Kuala Lumpur
residence unit, The Ascott Limited (Ascott), continues to extend its global footprint as it kicks off its 30th anniversary celebrations with special promotions for its customers that include discounted rates and free nights.
contracts to manage its first property in Myanmar, Somerset Kabar Aye Yangon, and its third property in Wuhan, Somerset Zhuankou Wuhan. In addition, Ascott has opened its first property in Frankfurt, Citadines City Centre Frankfurt and will open Ascott Sentral Kuala Lumpur on 21 March 2014 and Ascott Midtown Suzhou in April 2014.
Starting from one property each in Singapore (The Ascott Singapore on Scotts Road) and France(Citadines La Défense Paris), Ascott has grown to become the world's largest international owner- operator of serviced residences, with about 34,000 apartment units in 231 properties. Voted the 'World's Leading Serviced Apartment Brand' at the prestigious World Travel Awards 2013, Ascott's three award-winning brands of serviced residences – Ascott The Residence, Citadines Apart'hotel and Somerset Serviced Residence, provide a home away from home for expatriates and travellers in 83 cities across 23 countries in Asia Pacific, Europe and the Gulf region.
Mr Lee Chee Koon, Ascott's Chief Executive Officer, said: "As Ascott celebrates 30 years of successfulbusiness, we would like to thank all our customers for their unwavering support. In 2013 alone, we had over one million stays, of which a significant percentage was from repeat guests and we look forward to their continued support. To enable our guests to enjoy the comforts of home in more destinations, we plan to open 58 properties across 12 countries by 2018, of which about 20 properties are scheduled to open this year."
He said: "We would also like to thank our employees for their dedication, key executives whopioneered and helped to grow Ascott over the years, as well as our Board members and management for their stewardship. Ascott's focus this year is to seek investment opportunities in key markets where we have presence like Singapore, China, India, capital cities in Southeast Asia, Paris, London and key cities in Germany. We will also expand through management contracts and strategic alliances to achieve our target of 40,000 apartment units globally by 2015 and to strengthen Ascott's position as the global serviced residence leader."
Mr Lee added: "At Ascott, we are committed to continuous innovation and going the extra mile toprovide our customers the best experience. Since our refurbishment programme started in 2010, we have invested close to S$100 million to renovate 20 properties. Ascott will spend another S$200 million to enhance 29 more properties by 2016. To celebrate Ascott's 30th anniversary, we would like to reward our customers and continue to give back to the communities as we look forward to the next 30 years and more."
Manager, Corporate Communications, The Ascott Ltd
Phone: (65) 6823 3249
About The Ascott Limited
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 30,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe and the Middle East, as well as over 22,000 units which are under development, making a total of more than 52,000 units in over 300 properties. The company operates three award-winning brands – Ascott, Citadines and Somerset, along with The Crest Collection and lyf. Ascott"s portfolio spans more than 100 cities across 29 countries.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Ascott"s achievements have been recognised internationally. Recent awards include DestinAsian Readers" Choice Awards 2017 for "Best Serviced Residence Brand"; TTG China Travel Awards 2017 for "Best Serviced Residence Operator in China"; World Travel Awards 2016 for "Leading Serviced Apartment Brand" in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2016 for "Best Serviced Residence Brand"; Business Traveller Middle East Awards 2016 for "Best Serviced Apartment Company"; Business Traveller UK Awards 2016 for "Best Serviced Apartment Company" and Business Traveller China Awards 2016 for "Best Serviced Residence Brand". For a full list of awards, please visit www.theascott.com/ascottlimited/awards.html.
About CapitaLand Limited
CapitaLand is one of Asia"s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth more than S$78 billion as at 31 December 2016, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 130 cities in over 20 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand"s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
Visit www.capitaland.com for more information