SnapShot GmbH: STR & Shiji backed Hotel Demand Management Platform readying for V1 launch
SnapShot, The new standard in Hotel Demand Management
Austria-based Hotel Demand Management startup SnapShot GmbH, has successfully closed its seed financing round in May. Founded in 2013, SnapShot has raised €2.2 million including participation by Shiji Networks (China) STR Inc (US), STR Global Ltd (UK) and Wulf van Alkemade (NL).
Salzburg, June 2014: Austria-based Hotel Demand Management startup SnapShot GmbH, has successfully closed its seed financing round in May. Founded in 2013, SnapShot has raised €2.2 million including participation by Shiji Networks (China) STR Inc (US), STR Global Ltd (UK) and Wulf van Alkemade (NL).
SnapShot as a solutions company, focuses on 'Hotel Demand Management' defined as the merger of Revenue Management, Distribution, Marketing & Finance activities to drive optimal profit & performance. The company introduces a new platform to the hospitality industry consisting of three main pillars: Education, Consulting & a cloud-based Technology.
The education initiative launched early May at ESSEC in Paris, where 20 MBA students (IMHI) attended SnapShot's first bootcamp. The content of the five-day course was generated by a team of 30 industry collaborators, centered on the subjects of Online Marketing, Revenue Management, Asset Management, Demand Generation and Communication.
SnapShot's technology platform has been developed first and foremost to help hotels better manage all of their market & performance intelligence data by aggregating the information into one intuitive dashboard. Additionally, SnapShot is an Excel-killer that shifts hotel's budget, forecast & strategy tools into the cloud and tracks in real time the cost of distribution & acquisition.
SnapShot launched its beta-version in March 2014 and currently has approximately 15 brands testing the solution as Early Adopters, ranging from independent properties through to larger hotel groups and international chains. Current plans are to deploy Version 1 in autumn 2014.
As David Turnbull (COO & Co-Founder) explained at the recent PhoCusWright Travel Innovation Summit in Dublin: 'One of the biggest challenges hoteliers are facing today, is the increasing amount of performance & market intelligence data they are required to collect and integrate into their Excel planning tools. SnapShot fundamentally saves time for hotels and encourages higher collaboration and visibility of demand management data throughout the organisation.'
In June 2014, SnapShot will be attending HEDNA, HOSPA's Revenue Management Annual Debate and HITEC.
For more information, please visit www.snapshot.travel or contact Margitte at learnmore@snapshot.travel
Media Contact
Margitte Verkruijsse-Reiner
VP Business Development [email protected] +31 611308891