How to Make a Million with the New Email Marketing-CRM Paradigm - A NAVIS White Paper
An analysis of the shift in hospitality marketing to data-driven email marketing in the hospitality industry
The hospitality industry is in the midst of a paradigm shift of how properties market to guests. Results are in for the first pioneering hotels and vacation rental companies (VRCs) to make this change. Significantly higher bookings and conversions are the norm. Seven-figure revenue increases are not unusual. What produces these results? An effective new approach that will change how the hospitality industry--and other businesses--execute email...
The hospitality industry is in the midst of a paradigm shift of how properties market to guests. Results are in for the first pioneering hotels and vacation rental companies (VRCs) to make this change. Significantly higher bookings and conversions are the norm. Seven-figure revenue increases are not unusual. What produces these results? An effective new approach that will change how the hospitality industry--and other businesses--execute email marketing. The two developments that converged to drive this paradigm shift are 1) Advanced database systems and data mining technology, and 2) The development of focused consumer-preference marketing strategies. Click here to download the whitepaper. Click here to download the whitepaper.