Nominations now open for EyeforTravel’s Mobile Innovation in Travel Awards 2015

Does your travel company have what it takes to succeed in mobile? Is your app a key weapon in your battle to win and engage travel consumers? Top travel brands will find out as they battle it out as part of EyeforTravel's Mobile Innovation in Travel awards taking place in San Francisco, March 23^rd as part of EyeforTravel's Mobile & Innovation in Travel conference.

Mobile technology is no longer a nice to have – it's a must. Research shows travel brands shouldn't expect praise from their customers for it. Increasingly travel consumers expect brands to offer an up-to-the-minute seamless mobile experience. The reward? Chances are that tech savvy brands will win customers and avoid losing market share to other savvier travel brands.

As many travel and hospitality brands will attest, getting the right mobile strategy in place is not easy. It requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements. Indeed, the job of a mobile executive is never done.

EyeforTravel's Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

"Mobile is fundamentally changing consumer behaviour. At EyeforTravel we believe that those brands who are investing and innovating in mobile deserve to be recognised", says Tim Gunstone, MD, EyeforTravel Ltd.

The awards will feature 4 categories:

• Best Mobile Travel User Experience
• Best Mobile Travel App
• Best Mobile Travel Strategy
• Best Mobile Travel Solution

Past winners and finalists of the awards include KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Checkmate, BookAssist, Hotels.com and more! Entrance for B2C travel brands is free of charge. To find out how to enter your brand and for full terms and conditions, visit - http://events.eyefortravel.com/mobile/awards.php