Top 10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season
We recently hosted our webinar on our Top 10 Hotel Marketing Trends for the Holiday Season to help hoteliers drive traffic and direct online bookings for their hotels. Get the recap here!
For most people, the holiday season is filled with shopping, eating great home-cooked meals, planning vacations, and sipping on the latest holiday drinks while catching up with friends and family. However, for hotels, life is a bit different during the holiday season. Between finalizing budgets, setting end of year meetings, and completing your normal day's work, hoteliers are trying to think of creative ways to fill the property during the...
Search Engine Land posted Google's 2013 traveler report, which shows that over 50% of travelers spent more time researching before booking, because finding value is important to them (http://searchengineland.com/content-seo-holiday-data-travel-hospitality-serps-206962/). And ClickZ reported 51% of travelers are booking at least 30 days in advance of travel (http://www.clickz.com/clickz/column/2370614/words-that-work-for-the-holiday-travel-season). This means, between research time and booking in advance, NOW is the time to promote!
Below are Milestone's Top 10 Hotel Marketing Strategies for the Holiday Season:
- Create a marketing plan
- Create a holiday things to do page on the hotel's website
- Run (or repurpos) a holiday-themed package or special
- Tell them about it - promote that holiday special
- Blog all about it
- "Decorate" the hotel's social media channels
- Run a hotel social media sweepstakes and promote a giveaway
- Make use of hyperlocal channels
- Run PPC for your hotel
- Take on the #selfies
To get details on how to implement these strategies, access the webinar video and recap here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.