Marriott’s #PictureYourselfHere Campaign Takes Job Seekers Behind-the-Scenes
Research in 15 countries culminates with revitalised job search process
In an effort to attract the most talented job seekers in the industry, Marriott International (NASDAQ: MAR) has enhanced its careers site and job search process with improved search functionality and behind-the scenes photos submitted by current employees. The campaign entitled #PictureYourselfHere is designed to provide job seekers with a more inspiring job search experience and give them an authentic glimpse into what it is like to work at Marriott International.
#PictureYourselfHere follows commissioned research in 15 countries1 to better understand user behaviour when looking for a job and navigating careers sites. Job descriptions were found to be a primary factor in deciding whether or not to apply for a job within a company. Indeed, 79% of users navigating through the Marriott careers desktop site immediately click into the search and apply process and begin viewing job descriptions for open positions. #PictureYourselfHere makes the job seeker experience more dynamic, authentic and shareable.
#PictureYourselfHere was created when Marriott asked current employees to shares photos that capture their experience of working at Marriott. Over 17,000 images were submitted showing employees interacting with their workplaces, workspaces and colleagues. Many of these images were used to construct the now enhanced pages of the Marriott and The Ritz-Carlton careers sites, available to jobseekers on both mobile and desktop platforms.
"Our ultimate goal is to find and engage the best talent in the industry - inspired and dedicated employees who are passionate about delivering exceptional experiences to our guests," says Matthew Ruck, Director of Talent Acquisition and Career Development Europe, Marriott International. "To achieve this, we are continually reinventing our careers sites and job search process to engage jobseekers, especially millennials, in the ways that matter most to them. The fact that our own employees are co-creators in making these enhancements possible is exciting."
To see many of the images and content from the #PictureYourselfHere campaign, visit the Marriott career site at www.marriott.com/careers.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,100 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
