HVS In Focus: Kuala Lumpur

By Lara M Sarheim and Setthawat Hetrakul

Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure...

Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure segment.

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Markets & Performance Markets & Performance Asia Pacific Malaysia Kuala Lumpur

HVS is the world's leading consulting and services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 2,000 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe.