HVS In Focus: Kuala Lumpur
By Lara M Sarheim and Setthawat Hetrakul
Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure...
Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure segment.