Trail Blazer Epteca Introduces 'Smart Selling' Ancillaries Marketplace for Travel Companies to Sell More Stuff
Epteca introduces a revolutionary 'smart selling' platform with white label mobile app that connects travel companies to people through predictive insight technology to build a better, more targeted form of e-commerce. Giants like Ebay and Amazon may dominate selling merchandise online but now Epteca delivers these powerful marketplace capabilities to tour operators, hotels, airlines, OTA's and travel agencies to sell relevant products and...
SWITZERLAND – February 24, 2015 – Epteca introduces a revolutionary 'smart selling' platform with white label mobile app that connects travel companies to people through predictive insight technology to build a better, more targeted form of e-commerce. Giants like Ebay and Amazon may dominate selling merchandise online but now Epteca delivers these powerful marketplace capabilities to tour operators, hotels, airlines, OTA's and travel agencies to sell relevant products and services directly to their customers before, during and right after their trip.
Epteca is trusted by hundreds of travel partners and vendors, offering thousands of carefully hand-selected products and services, and has already impressed millions of happy customers. Acting as a GDS for ancillary offerings, Epteca curates hundreds of fragmented 3rd party offerings from countless product and service categories. The proprietary smart algorithms match the context and intent to predict what travellers need based on factors like location, destination, preferences and much more. From beachwear and adapters to transportation and destination services, there are thousands of options available in the dynamic catalogue, but only the top 3-4 that serve the customer's needs best are presented at any given time – less is more.
"Traveller purchase of merchandise in addition to their trip is a $300 million opportunity from each and every traveller," explains Epteca's CEO and Co-Founder Bojan Jokic. "Epteca offers travel companies a simple way to navigate through the transactional complexity of generating revenue through the sale of add-ons while ensuring high relevance for their customers. Epteca actually guarantees that travel providers using their platform will leverage profits from traditional travel related retail products and services and improve their margins."
Studies show that 3rd party ancillary sales will grow ten times faster than general sales in travel and that 79% of travellers want to be offered relevant products and services by their travel supplier after the booking. Epteca's Marketplace Platform is a fully managed end-to-end solution delivering results by enabling travel companies to contextualize relevant ancillary offerings when and where customers need them.
- No investment or running costs for travel companies
- Up-and-running in just a few weeks
- Monetizes "long tail" ancillaries
- Increases customer satisfaction and positive brand image
Unlike most travel marketing campaigns focused on sending the same message to everyone, Epteca's dynamic and informative multi-channel white-label communications via app, text, and email are personalized, highly relevant and engaging. The fully managed service adds value to every step of the customers' journey and helps travel providers reach new revenue streams with existing bookings.
To learn more or try the Marketplace Platform for free, visit http://www.epteca.com.
About Epteca
Epteca is the pioneer of context marketing in the world of merchandising of branded products and ancillary services within the aviation and travel industry, a USD 280 billion market. The unique end-to-end platform with predictive algorithms matches customers context and intent, creating new service opportunities while enhancing the customer experience in all the phases of their journey. Since 2013, Epteca has been working with over 60 leading travel and consumer brands helping engage and inspire their customers with contextual, highly relevant and timely information and offerings. Epteca can accurately anticipate not only what customers require, but also what they are likely to want or do during their trip. Epteca delivers on what until now has been an elusive dream: the right offering, presented to the right customer, at the right place and the right time – guaranteed.
Related Document
Media Contact
Bojan Jokic, Co-founder
Ivana Johnston, PR Representative [email protected] +1 647 338 2549