Industry Update
Press Release22 April 2015

Début Hotel Group Announces First Unscripted Hotel In Monterey Bay, CA

Boutique Beachfront Property Debuts as Unscripted Monterey Bay

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Début Hotel Group, the visionary collection of lifestyle hotel brands recently unveiled by Hampshire Hotels Management, LLC., today opened Unscripted Monterey Bay in Monterey Bay, Calif., the first location for its new brand Unscripted Hotels.


As Monterey Bay's only beachfront property, Unscripted Hotels will feature 196 brand new guestrooms, with uninterrupted views of the ocean, contemporary Pacific decor and signature design elements that focus on creating a better live/work environment for guests. Signature features include color therapy, advanced lighting, aromatherapy, therapeutic hybrid coil and memory foam mattresses and sleep-to-wake systems that use light to simulate dawn.

"We are so pleased to be working with the Début Hotel Group and Hampshire Hotels Management team through their offering of inspired, lifestyle hotel brands," said Cary Mack, Managing Principal at Southwest Value Partners, which owns the Unscripted Monterey Bay. "The Unscripted Hotels brand will bring a unique offering to Monterey Bay with an enhanced level of service and out-of-the-box amenities for guests."

The new brand is part of a larger expansion by Début Hotel Group to bring to market five different tiers of lifestyle brands with a dozen new hotels slated to open in the next year. Leveraging the company's current portfolio, the group will oversee the development and launch of Unscripted Hotels, as well as the new lifestyle brand Augustus Hotels & Resorts, the global expansion of the existing Dream Hotels and the repositioning of Time Hotels and Night Hotels.

"Unscripted subscribes to the philosophy that travel should be an adventure, not a routine," said Eric Danziger, President & CEO, Hampshire Hotels Management. "With the first Unscripted Hotel opening in Monterey Bay, we're excited to share our vision and introduce the world to a new brand that invites guests to write their own story: your life unscripted, your stay unscripted."

Appealing to the upper-midscale to upscale market, the Unscripted brand was created as a beautifully designed, accessibly-priced alternative to the largely homogenous products currently available to both consumers and hotel developers. Contemporary but not trendy, Unscripted focuses on healthful yet lively environments and responsible food choices alongside destination lounges, state-of-the-art fitness centers and skin-friendly bath amenities.

To learn more about Unscripted Hotels, please visit

About Début Hotel Group

Launched this year by Hampshire Hotels Management, LLC and helmed by industry icon Eric A. Danziger, Début Hotel Group represents a sea change in the hospitality space by making fresh lifestyle experiences available to every traveler and hotel developer. The Hotel Group represents five distinct brands: Augustus Hotels, Time Hotels, Dream Hotels, Night Hotels and Unscripted Hotels. Founded on the philosophy that forward-thinking design, service and guest experiences should be available in every market segment, Début Hotel Group is committed to offering travelers an authentic connection to their chosen destination through an out-of-the-box approach. Additional information can be found at

About Hampshire Hotels Management, LLC

A leader in managed properties worldwide, Hampshire Hotels Management, LLC owns and manages hotels in New York and Miami as well as the United Kingdom, Thailand and India. Founded in 1986 by Sant Singh Chatwal, the New York-based company owns over 3,000 hotel rooms and oversees the development and expansion of both its luxury and lifestyle brands, including Dream Hotels, Night Hotels and The Chatwal. The company is committed to offering travelers an authentic connection to their chosen destination through modern and innovative hospitality design, premier service and locally relevant food and beverage operations. The company's strong brand relationships with leading hotel franchisors including Starwood Hotels and Resorts, Hilton Worldwide, Leading Hotels and Resorts, Preferred Hotels and Resorts, Fairmont Hotels and Resorts, Wyndham Hotel Group and Best Western strengthens its ability to achieve its growth potential and expand its portfolio in the four- and five-star franchised hotel market. For more information, please visit

Related Brand

Unscripted™ Hotels

Unscripted Hotels is a new hospitality brand and lifestyle concept for the progressive, creative traveler. Every city has a story to tell, and Unscripted adapts to each location, offering beautifully designed, highly activated spaces that meet the needs of both its guests and its home cities.
brand information
Other Brands operated by Dream Hotel Group
Dream Hotels
The Chatwal Hotel
The Time Hotels™
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