Three in NYC: Aloft Continues Bullish Growth in New York City with the Opening of Aloft Manhattan Downtown - Financial District

STAMFORD, Conn. -- Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that Aloft, the innovative hotel brand for today's hyper-connected global traveler, has expanded its New York Cityportfolio with the opening of its first Aloft hotel in the Financial District. Owned by Lam Generation and managed by Real Hospitality, Aloft Manhattan Downtown – Financial District features 125 loft-like rooms, tech-forward experiences, a buzzing social scene, and a full line-up of innovative music-driven programming. The hotel joins Aloft Harlem and Aloft New York Brooklyn as the third Aloft hotel in the New York City area.

"Aloft Manhattan Downtown – Financial District marks the brand's debut in lower Manhattan and will bring an exciting new offering to this rapidly evolving neighborhood with its leading-edge design, innovative technologies and live music offerings – all at the right rate," said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. "As we approach the 100^th hotel milestone worldwide, we're on track to double the Aloft portfolio in New York City by 2018."

Aloft Financial District is ideally located on Ann Street, a short walk from the New York Stock Exchange, City Hall, One World Trade Center and numerous global corporate headquarters including Goldman Sachs and American Express. Notable New York City landmarks are also within reach by walking or via subway, including Battery Park, the Brooklyn Bridge Promenade, the Statue of Liberty, South Street Seaport, SoHo, Chinatown and Brooklyn. Amenities at Aloft Financial District include a 24-hour fitness center, the brand's signature W XYZ® bar, 250 square feet of flexible meeting space, the re:mix lounge and re:fuel at Aloft – a one-stop grab & go food and beverage area.

"We are thrilled to expand our partnership with Starwood Hotels to bring Aloft to Manhattan's Financial District, which is in the midst of a renaissance with plenty of new shopping destinations, as well as office and residential developments," said Ben Seidel, President and CEO of RHG. "With its distinctive urban design and intuitive technologies, the popular Aloft brand is an excellent match for this vibrant area."

The Aloft brand's innovative and exclusive initiatives set it apart from the competition. Aloft Hotels recently announced the launch of SPG Keyless — an evolution of Aloft's Smart Check-in — the hospitality industry's first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all Aloft, Element and W Hotels Worldwide by year's end. Additionally, every Aloft hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.

Aloft remains the fastest growing brand in the history of hospitality with 100 hotels in 15 countries. Recently marked by the openings of Aloft Munich in Germany and Aloft South Beach in Miami, the brand continues to expand in key global markets with eight additional hotels set to open by the end of 2015.

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About Lam Group
Founded in 2006, Lam Generation is a hospitality real estate firm in New York City. As one of the leading hotel development companies of select-service properties, the group's portfolio currently owns and operates three properties in SoHo,Fifth Avenue, and Harlem. The group is scheduled to break ground on two additional sites in downtown Manhattan this year. In addition to their hospitality experience, Lam Generation's expertise expands to the entertainment industry inShanghai, China. Their newly opened elegant lounge and high-end restaurant is the highest venue on The Bund providing unparalleled views of the city.

About Real Hospitality Group
Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with more than 400 years of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 61 hotel properties with an inventory of more than 7,931 rooms in gateway cities that include New York, Philadelphia and locations in Syracuse, Glens Falls, and Montauk, New York, Newark andRehoboth Beach, Delaware and Ocean City, MD. The company is a recognized service provider for Starwood and other leading brands, as well as a collection of unique independent hotels. RHG focuses on total service property management, revenue performance, guest satisfaction and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com.

Media Contact

Ashley Chapman

Global Public Relations, Aloft, Element & Four Points [email protected] 212-380-4015