Industry Update
Press Release27 October 2015

From Millennials to GI/Silent – All Generations Use Airbnb and VRBO

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D.K. Shifflet & Associates Ltd.

McLean, VA, -- Ten percent of all overnight leisure travelers have booked a short term rental in the past 12 months according to a national study by D.K. Shifflet and Associates. Although Millennials took the lead, travelers of all generations booked these types of accommodations and most are considering or planning to book a similar property within the next 12 months. The most popular type of property was an entire residence where the owner was not present (67%), while 15% chose a room in an owner occupied property.


"Price is the overwhelming driver for selecting a short term rental," notes Cheryl Schutz, Vice President at D.K. Shifflet & Associates. Schutz continues to say that conveniences, such as location, being able to accommodate an entire travel party and the ability to cook are also important reasons leisure travelers choose a short term rental."

Vacation rentals have always been available, but with the popularity of entities such as Airbnb and VRBO, concerns over lost hotel rooms and tax revenues are growing. DMOs and Hoteliers will want to keep close watch on how this accommodation type is regulated in the future.

About DK Shifflet

DK Shifflet, an MMGY Global company, is the leading U.S. consumer travel research firm. DK Shifflet is located in McLean, VA and has, for more than 30 years, provided the industry’s most complete consumer-based travel data on U.S. residents and their travel worldwide. DK Shifflet’s clients include destination marketing organizations, theme parks, auto clubs, hotel chains and more.

Cheryl Schutz
D. K. Shifflet & Associates
Phone: 703-536-0931
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