Louvre Hotels Group acquires Nordic Hotels AG portfolio and doubles its presence in Germany

The agreement comprises the acquisition of 25 hotels in 11 German cities for a total capacity of 1,816 rooms. It also includes a management platform based in Kiel, thus creating a hub for Louvre Hotels Group in Germany.

A few months after the rebranding of 9 Motel One hotels into Première Classe, Louvre Hotels Group – the second largest European hospitality group – today announces the acquisition of the Nordic hotels portfolio.

Out of the 25 hotels, 23 are under operation and 2 are currently under construction and planned to open in 2016. Mostly unbranded, eight hotels are classified as 4 stars, fifteen as 3 stars and two as 2 stars.

The deal allows Louvre Hotels Group to double the size of its network in Germany.

About Louvre Hotels Group

Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes over 1,700 hotels in 70 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the brands: Première Classe, Hosho, Kyriad Direct, Kyriad, Campanile, Kyriad Prestige, Tulip, Golden Tulip et Royal Tulip the 5 brands of the Sarovar network in India and the French Group Hôtels & Préférence. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 2nd hospitality group in the world.

Development General Management Development Europe Germany

The Louvre Hotels Group is a major player in the worldwide hotel industry, whose portfolio today includes over 1500 hotels in 54 countries. It offers a range of hotel stays from 1 to 5 stars, with the historical brands of the Louvre Hotels Group: Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Inn, and Première Classe; the five brands of the Sarovar network in India; the Hôtels et Préférence Group, as well...

Operating 230 hotels located primarily in France, Première Classe is Louvre Hotels Group’s one-star budget brand. Première Classe targets customers looking for an enjoyable yet affordable stay. The hotels offer top-quality bedding and private bathrooms, with on-site options and services to ensure a 24/7 seamless experience. The brand caters for the essentials while still meeting its customers’ expectations and satisfaction, making it the...