Centara Hotels & Resorts is now known as Central Hospitality International (CHi)
In January 2016 Centara Hotels & Resorts will be renamed Central Hospitality International (CHi). This is a refresh and renaming of the management and holding company behind its collection of hotels. The hotel brands, products and services will remain unchanged.
In January 2016 Centara Hotels & Resorts will be renamed Central Hospitality International (CHi). This is a refresh and renaming of the management and holding company behind its collection of hotels. The hotel brands, products and services will remain unchanged.
The introduction of CHi serves to differentiate the corporate brand and its member hotel brands, as well as to align the hotel group with the other eponymously named Central Group companies creating greater affiliation and synergy within the Central family.
The inclusion of the word "International" within the name signifies CHi's intent to continue to expand its portfolio both in Thailand and international markets, becoming even more of a global player in the hospitality sector. "Our objective is to strategically grow the business and build international brand awareness and recognition through acquiring and managing hotels in global cities and resorts. These locations will be carefully identified according not only to the global travel profile of our existing and prospective guests but also in recognition of those destinations which embrace and value the elements of Thai service style that will continue to form part of the DNA of our brands" said Thirayuth Chirathivat, Chief Executive Officer of Central Hospitality International.
In 2016, the continued international expansion of the hotel group will see the introduction of additional hotel brands to the Central Hospitality International family. Today, the group includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels.
About Centara Hotels & Resorts
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 90 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, Japan, Nepal, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle. Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing.