7 Days Booster Launches With Triplex Hotel Solution
The 7 Days Booster program will enable hotels to boost their technology and design, and to reach more than 80 million potential customers in China.
A new program to benefit hotels of all sizes was introduced today by Mr. Eric Wu, CFO and Executive Director of Plateno Group and 7 Days Inn Group Holdings Ltd. (NYSE: SVN) during a press conference at ITB Berlin, the global travel industry's leading trade show. The program, aptly named 7 Days Booster, combines several elements of online distribution, marketing, ecommerce, and property design, with education and ultimately access to the 7...
Berlin, Germany – A new program to benefit hotels of all sizes was introduced today by Mr. Eric Wu, CFO and Executive Director of Plateno Group and 7 Days Inn Group Holdings Ltd. (NYSE: SVN) during a press conference at ITB Berlin, the global travel industry's leading trade show. The program, aptly named 7 Days Booster, combines several elements of online distribution, marketing, ecommerce, and property design, with education and ultimately access to the 7 Days Inn Plateno Club, which currently boasts more than 80 million members from China.
"We're solving not one, but several key points of pain for hoteliers," said Goor Rosenberg, Co-Founder and CEO of 7 Days Booster. "7 Days Booster is a unique product offering, which will fulfil the expectations of a large market segment."
7 Days Booster can benefit all types of hotels, from budget-friendly two-star properties to the most glamorous of five-star resorts. The product comes with three separate modules, giving hoteliers the opportunity to choose only the features that best suit their needs. There are additional packages and upgrades that enable hotels to cater better to millennial guests. For instance, the "Property Upgrade" package includes a room refurbishment option for new fixtures, modern furniture, faster Wi-Fi and better visibility through external signage. Other optional add-ons offered with the 7 Days Booster enable hotels to better understand Chinese travelers' needs and expectations.
"We're making no secret of the fact 7 Days Booster is connected to 7 Days Inn's millions of loyal guests, but the core technological and business value for hoteliers far exceeds simple connectivity and network," said Tomasz Janczak, Co-Founder and CMO. "This new platform is 10% loyalty connectivity, and 90% technology and design."
About Plateno Group
The Plateno Group is one of the most influential and innovative customer-centric companies in Asia with over 3, 700 hotels in 300 destinations, and 80 million loyalty members. Plateno has 20 brands that consist of 16 hotel brands, a serviced apartment brand, a cafe brand, an art platform, and an online travel platform. Plateno's hotel brands include, among others, Maison Albar Hotel, H12, Portofino Hotels & Resorts, Lavande Hotel, James Joyce Coffetel, ZMAX HOTELS, Xana Hotelle, 7 Days Premium, 7 Days Inn, IU Hotel, and PAI HOTELS.
The company"s Plateno Trip loyalty membership platform is the largest of its kind in the world, with 80 million loyalty members. 75% of Plateno's customers book directly from Plateno's in-house CRS (Central Reservation System), and most of them prefer mobile channels. Plateno"s European expansion has started with two brands, 7 Days Premium and PAI HOTELS, and will expand in the near future.
On September 18, 2015 Plateno Group, through a strategic investment with Jin Jiang International, created a global hotel group that now ranks Jin Jiang and Plateno as the world's largest top 5 hotel company. Together, with over 6,000 hotels, 640,000 hotel rooms across 55 countries, Plateno Group's goal is to become the world's leading hotel group in the near future.
Media Contact
Tomasz Janczak
Chief Marketing Officer [email protected] 49 2030814577420