Premier Inn Opens Its First Hotel In Germany
Premier Inn has made its debut in the German hotel market by opening the doors for the first time at its site at Frankfurt Messe. The hotel welcomed its first guests on February 22 ahead of its official opening due to take place in April.
Mark Anderson, Managing Director for Commercial, Property and Premier Inn Germany, said:
"Opening our fantastic Frankfurt Premier Inn – our first hotel in Germany – kicks off our national expansion programme. Our official opening for the site will be in April but in the interim we wanted to welcome our first guests, get their feedback and incorporate that where possible. The feedback so far has been very positive.
"With the backing of Whitbread and its financial strength, and by applying our winning Premier Inn formula, we're looking forward to making a big impact on the German hotel market. We have established a German business and a significant capex budget which we're using to drive momentum and build our development pipeline."
Since announcing its expansion into the German hotel market, Premier Inn has secured around 600 new rooms in 3 new sites into its pipeline and is looking to open six to eight hotels in the first few years.
In October last year, Premier Inn completed a deal on a new 205-bedroom site in Munich, due to open in late 2018/early 2019.