Industry Update
Press Release15 March 2016

Premier Inn Opens Its First Hotel In Germany

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Premier Inn

Premier Inn has made its debut in the German hotel market by opening the doors for the first time at its site at Frankfurt Messe. The hotel welcomed its first guests on February 22 ahead of its official opening due to take place in April.

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The 210-bedroom hotel, next to the Messe Exhibition Ground and with great transport links into the city centre, marks the start of Premier Inn's broader expansion into the German market.

Mark Anderson, Managing Director for Commercial, Property and Premier Inn Germany, said:

"Opening our fantastic Frankfurt Premier Inn – our first hotel in Germany – kicks off our national expansion programme. Our official opening for the site will be in April but in the interim we wanted to welcome our first guests, get their feedback and incorporate that where possible. The feedback so far has been very positive.

"With the backing of Whitbread and its financial strength, and by applying our winning Premier Inn formula, we're looking forward to making a big impact on the German hotel market. We have established a German business and a significant capex budget which we're using to drive momentum and build our development pipeline."

Since announcing its expansion into the German hotel market, Premier Inn has secured around 600 new rooms in 3 new sites into its pipeline and is looking to open six to eight hotels in the first few years.

In October last year, Premier Inn completed a deal on a new 205-bedroom site in Munich, due to open in late 2018/early 2019.

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Premier Inn

Award-winning Premier Inn is the UK’s largest budget hotel brand with over 650 hotels and more than 54,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi Internet access.
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Other Brands by Whitbread PLC
hub by Premier Inn

Whitbread PLC is the owner of the UK"s favourite hotel chain, Premier Inn and the UK"s favourite coffee shop, Costa as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Taybarns. Whitbread PLC employs 43,000 people in over 2,000* outlets across the UK, with its well-loved brands making every day experiences special for over 22 million UK customers every month. Whitbread has outlined growth milestones for 2016 and 2018. The 2018 milestones are to increase the number of Premier Inn UK rooms to around 75,000 and to double the size of Costa with global system sales of £2bn. In the year ended 28 February 2013, Whitbread PLC reported a 14.2% increase in Group Revenue to £2,030 million and Underlying Profit before tax of £356.5 million up 11.4%. Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.

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