Horwath HTL China Market Report
The Booming China Countryside Inns/ China B&Bs
Countryside inns / China B&Bs have developed rapidly in China over the recent few years. Through extensive interviews with countryside inns in China, this article attempts to better understand the characteristics of China B&Bs from the perspectives of the owners, the operators, the investors as well as the investment model and return. It shows China Countryside Inns' positive roles both from an economic result and from a cultural or...
Countryside inns / China B&Bs have developed rapidly in China over the recent few years. Through extensive interviews with countryside inns in China, this article attempts to better understand the characteristics of China B&Bs from the perspectives of the owners, the operators, the investors as well as the investment model and return. It shows China Countryside Inns' positive roles both from an economic result and from a cultural or sociological impact. It also points out the challenges that China Countryside Inns face in both development and operation stages. The article concludes with trends in the areas of branding, alliance, regulations and standards.
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