World's first Radisson RED opens in Brussels, Belgium
A New Global Hotel Concept Inspired By The Millennial Mindset – Set To Unveil The Best Of Brussels
Rezidor, one of the most dynamic hotel groups worldwide and a part of the Carlson Rezidor Hotel Group, today announced the opening of Radisson RED in Brussels, Belgium. It is the very first Radisson RED hotel in the world to open its doors.
Radisson RED is a new hotel philosophy and lifestyle brand that reflects the ageless millennial mindset. Inspired by art, music and fashion, this brand is driven by bold design and breaks the traditional hotel model. Radisson RED recognizes that today's guests seek a DIY, customizable experience driven by technology. The hotel is operated by The Rezidor Hotel Group which is also headquartered in Brussels. The brand currently has 14 additional hotels under development worldwide.
"Radisson RED is Carlson Rezidor's new lifestyle select brand inspired by the ageless millennial mindset. It boasts a forward-thinking design and offers a new guest experience fueled by personal interaction and personal choice. It is a true recognition of the increasingly important role that technology plays in facilitating the best of everyday life – home or away," said Wolfgang M. Neumann, President & CEO of The Rezidor Hotel Group.
"Today is a great day for us! We are tremendously proud to open the very first Radisson RED hotel in Brussels, Belgium. It is a clear statement of our trust and commitment to the European capital, whose love for
fashion, music and art has inspired us to create a stunning addition to this great city. The entire Radisson RED cast is thrilled and all set to showcase a whole new hotel experience to the world," said Eric De Neef, Chief Commercial Officer of The Rezidor Group.
The new hotel brand appeals to tech-savvy guests with an ageless millennial mindset by offering a non-traditional experience. Radisson RED is created for millennial travelers, who are thrill-seekers and have an outspoken desire for immediate gratification. They simply don't understand why some hotels charge extra for high-speed internet, they love small surprises that leave big impressions, they are all about creating connections and sharing experiences, they live and breathe internet and mobile, they love flexibility and expect a cheerful personal touch. Radisson RED aims to deliver on all these expectations.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:
