Source: Radisson Hotel Group

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, unveiled its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu® brand's new design program, BluPrint. Leveraging the latest in immersive and interactive visualization technology, Carlson Rezidor has also created a downloadable app and is employing the use of portable VR devices to showcase the merits of BluPrint.

"Carlson Rezidor is redefining the design process for investors and how travelers discover and explore our hotels. We are opening up a new world of experiential engagement, enabling a sensorial appreciation of what we have to offer," said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. "Our focus on technology and innovation underscores our drive to stay ahead of changing guest expectations, captivate new audiences and ensure even stronger returns for owners and investors. Our technological edge will also help propel the evolution of our Radisson Blu brand, which has been built on iconic and innovative design, sophistication and style."

In Asia Pacific, Carlson Rezidor currently operates 46 Radisson Blu hotels and has 34 more under development. BluPrint is a new dynamic interior design program that is implemented in new Radisson Blu hotels and resorts, and those that are to be refurbished. Delivering distinctive yet flexible design, BluPrint enables hotels to achieve the perfect fusion of form and function by challenging traditional layouts, being responsive to evolving trends and requirements, and incorporating local cultural influences and artistry. Hotels can have more multi-functional spaces, a variety of unique room configurations, as well as inventory flexibility in terms of materials and color schemes.

BluPrint addresses three key aspects of the guest experience – guest rooms, social, meetings and event spaces. For example, BluPrint creates more efficient working and living spaces that deliver a more emotionally engaging and enriching guest experience. With an iconic chair and a bespoke headboard with built-in seating and bedside tables as the main focal points, carefully curated furnishings and locally relevant art pieces provide the perfect complements for a warm and inviting guest room.

A vehicle of Radisson Blu's organic evolution of the brand's DNA and design, BluPrint combines iconic, stylish and sophisticated characteristics to this dynamic and innovative concept. To find out more about BluPrint, at The BluPrint augmented reality app is free and available for Android and iOS.

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

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