Choice Hotels Announces Exclusive Rates for Choice Privileges Members on ChoiceHotels.com
Choice Hotels International, Inc. (NYSE: CHH) announced today a new members only hotel rate on ChoiceHotels.com and the company's mobile app, further enhancing the value of its loyalty program. Beginning later this summer, all Choice Privileges members will have access to an exclusive discount only available when they book directly on Choice's online and mobile channels.
ROCKVILLE, Maryland -- Choice Hotels International, Inc. (NYSE: CHH) announced today a new members only hotel rate on ChoiceHotels.com and the company's mobile app, further enhancing the value of its loyalty program. Beginning later this summer, all Choice Privileges members will have access to an exclusive discount only available when they book directly on Choice's online and mobile channels. The rates will further support the company's best price guarantee, providing confidence to consumers that the best price for its hotel rooms can be found on ChoiceHotels.com or the Choice Hotels mobile app.
"Our Choice Privileges Members Rate will assure guests that they will get the best online price possible when they join Choice Privileges and book direct on ChoiceHotels.com," said Robert McDowell, chief commercial officer, Choice Hotels. "At a time when many consumers search dozens of websites during their travel planning process, Choice Hotels is committed to making it easier to find and book the best price for its hotels. There's no need to shop around; just come to ChoiceHotels.com and you will find the best price, content and rewards - guaranteed."
In February, Choice Hotels significantly redesigned the Choice Privileges program to offer faster rewards for its members, including Your Extras, FlexRewards, Digital Gift Cards, Keep Your Points, and 10 Points per Dollar. Since the changes, Choice has seen a steady increase in members. It's free and easy to join the program, so any traveler can enjoy the benefits. For full information about the Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with more than 7,500 hotels representing nearly 650,000 rooms in 46 countries and territories. Its portfolio of 22 brands includes full-service upper upscale, midscale, extended stay, and economy properties. For more information, visit choicehotels.com.
Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, North Bethesda, MD 20852, email: [email protected].