Source: NH Hotel Group
NH Collection

The launch of NH Collection brand in Germany is part of the company's strategic five-year business plan and confirms the growth momentum across all of its brands

  • NH Collection Berlin Friedrichstrasse, NH Collection Frankfurt City, NH Collection Hamburg City and NH Collection Dresden Altmarkt are the first four upper-upscale establishments in Germany
  • At least one more NH Collection opening is scheduled for 2016: NH Collection Köln Mediapark will be officially inaugurated on June 1st

After the successful opening of its first four German hotels in Berlin, Frankfurt, Hamburg and Dresden, NH Hotel Group now officially launches its upper-upscale brand NH Collection in Germany. In line with its strategic five-year business plan, the Company is strongly committed to its most exclusive brand, further strengthening segmentation of its portfolio under the new brand architecture, with the aim of increasing guest satisfaction.

NH Collection, aims to exceed expectations of guests who are looking for 'that little bit extra' from their trips, whether for business or pleasure. Targeted at consumers who demand excellent service but, above all, a genuinely exclusive and memorable experience at strategic urban locations in core international destinations. NH Collection creates extraordinary experiences that blend thoughtful attention to detail, outstanding services, innovative products, state-of-the-art technology and genuine local gastronomy, which will culminate into an unmatched stay.

The launch of NH Collection in Germany is an important milestone regarding NH Hotel Group's expansion plans. "This launch brings us one step closer to our vision which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH hotel at their destination", stated Federico J. González Tejera, Global CEO of NH Hotel Group. The company will operate 68 NH Collection hotels worldwide by the end of 2016.

Stephan Demmerle, Managing Director of the Business Unit Central Europe at NH Hotel Group, explains the brand essence of NH Collection: "Guests staying at NH Collection hotels can look forward to a wide range of personalized products, such as high-quality furnishing including Nespresso coffee machines, rain showers and exceedingly comfortable beds, enlarged choice at breakfast and of course the service provided by our Guest Relation Managers, who cater to all individual needs and make every wish become reality. We aim to surprise our guests by exceeding their expectations of our hotels and standards".

Technological highlights are an essential part of the NH Collection experience. NH Collection Berlin Friedrichstrasse and NH Collection Frankfurt City, for example, both showcase large-scale LED displays in their public areas, which use atmospheric video effects to create a unique ambience. In addition, innovative solutions like the 3D holographic projection technology are available for meetings and events not only at NH Collection but also at nhow hotels.

A stay at NH Collection is rounded of by an extraordinary culinary experience. Guest get their palates delight with their culinary creations created by internationally renowned chefs like Paco Roncero, Óscar Velasco, Chris Naylor, David Muñoz and Jacob Jan Boerma , who have 11 stars among them awarded by the Guide Michelin. Together with their teams, these chefs treat guests at NH Collection to memorable gastronomic pleasures of superior quality.

All these details serve to explain why NH Collection Berlin Friedrichstrasse, NH Collection Frankfurt City and 19 more NH Collection establishments in Europe and Latin America are already part of the portfolio of Preferred Hotels & Resorts.

At least one more NH Collection establishment is scheduled to open in Germany this year: On June 1st 2016, NH Collection Köln Mediapark will be inaugurated after having undergone major refurbishment. Just recently, Vienna also witnessed the opening of the first NH Collection hotel in Austria: in an ideally central location on Europe's longest shopping boulevard, Mariahilfer Straße, guests at NH Collection Wien Zentrum enjoy a unique and truly memorable stay. Austria is, like Germany, Switzerland, Poland, the Czech Republic, Hungary, Slovakia and Romania, part of the Business Unit Central Europe at NH Hotel Group.

On the occasion of the official NH Collection brand launch event in Germany, NH Hotel Group will for the first time host the NH Collection Video Art Award. This prize, which has been created in collaboration with New York-based curator Leo Kuelbs, is dedicated to talented young video artists. In its first edition, the award is devoted to the new premium brand with the call to take a creative stance on the essence of the NH Collection brand using innovative technology and surprising aesthetics.

About NH Hotel Group, part of Minor Hotels

NH Hotel Group, part of Minor Hotels, is an established multinational hotel operator and a benchmark urban hotel chain in Europe and the Americas, where it runs over 350 hotels. Since 2019, it has been working with Minor Hotels on integrating all of its hotel trademarks under a single corporate umbrella brand with a presence in over 50 countries worldwide. Together they have articulated a portfolio of more than 500 hotels operating under eight brands – Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli – which between them provide a broad and diverse spectrum of hotel solutions in touch with the needs and desires of today's global travellers.