The Ajman Palace Hotel General Manager Stresses on Capitalizing on the MICE Sector at Hotelier Great GM Debate

Speaking on a panel discussion today at the Hotelier Middle East Great GM Debate held in Dubai, Ferghal Purcell, General Manager of The Ajman Palace Hotel stressed on the massive Meetings, Incentives, Conferences and Exhibitions (MICE) opportunity in the region. The industry wide annual conference, that brought together the strongest line-up of speakers, gave hoteliers a chance to discuss the most pressing issues and challenges posed by the current geopolitical and economic factors.

The Middle East MICE Sector has come a long way in a very short space of time and the GCC's US$1.3 billion MICE industry is set to experience further robust growth, with the UAE, Qatar, Oman and Saudi Arabia driving its expansion. Panelists discussed the significant rise in MICE facilities in the last few years in the region which have attracted further public events. Notably, the MICE industry is one of the key growth drivers for the region's burgeoning economy, making significant contributions through income and employment along with attracting substantial foreign investment.

Ferghal said, "The UAE is one of the safest destinations in the world and has set a great example in that direction. The developments in terms of infrastructure and facilities taking shape for Dubai Expo 2020 will further boost its global and regional positioning as a MICE destination. Geographically too it enjoys a strategic location between the East and West with over 2/3 of the world's population liveing within 8 hours flight from Dubai and 1/3 lives within 4 hours."

The experts also discussed the evolution in the MICE industry, the source markets, types of visitors and the types of events being hosted in the region.

Speaking about the facilities at his hotel, Ferghal stated, "The Ajman Palace Hotel is a great example of how we hoteliers can capitalize on the MICE business by collaborating together. In addition to various meeting venues we have got the largest ballroom in the Northern Emirates to cater to both local and international events. Our unique location overlooking the beautiful Luxury, exclusivity, comfort and privacy are assured as all facilities have been designed to match the expectations of the industry. We believe in working together with other hotels as well as tourism bodies."

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