Search engines, OTAs, review sites, metas and other tools have changed the way travellers look and book rooms. But revenue management has remained the same during my fifteen years working in the business. We are still so caught up in managing rates, availability, inventory and occupancies on a daily basis that there are a lot of opportunities that are being missed, so caught up in a department-driven processes that we are losing focus on critical changes happening in the world around us.

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