Advertisement
Press Release Development

Novum Hotel Group Announces Launch Of „niu“ Brand

Novelty. Innovation. Urbanity. = niu. Already 27 hotel projects secured in Germany and Europe

niu, the brand for modern hotel guests, will be completing the NOVUM Hotel Group brand portfolio soon. niu is situated in the mid-scale segment and meets individual demands for comfort and trip purposes. Through the

NOVUM Hospitality
Germany

niu, the brand for modern hotel guests, will be completing the NOVUM Hotel Group brand portfolio soon. niu is situated in the mid-scale segment and meets individual demands for comfort and trip purposes. Through the

Through the english word "new" ([nju]) and following the name NOVUM (no̱·vum = sth new, sth that was not here before), the stringent and harmonious brand image was created: niu

niu, as a brand name, reflects NOVUM's international ambitions through the identical pronounciation in all the different languages.

niu stands out particularly thanks to its inner values: The guest can expect a living lobby with a sophisticated F&B concept and delicious selections, modern room compositions as well as a special bathroom concept, which will cause a stir in this segment. "To create a lively und vibrant lobby is no empty phrase for us, but an expression of our understanding of our guests' needs. With niu, we satisfy the standards of our guests, particularly the Generation Y and Z ones. We bring generations together in our living lobby, treat you to our select and contemporary F&B concept and thus create a vivid place, which welcomes hotel guests as well as neighbourhood guests alike", says David Etmenan, CEO of NOVUM Hotel Group.

At present, there are 27 secured niu hotel projects in Germany and internationally, with various more projects planned throughout Europe.

The NOVUM Hotel Group will present its new concept in detail at this year's ITB, from 8th – 12th March, in a niu-inspired stand in hall 9, Stand 310a.

About the NOVUM Hospitality With currently 151 hotels and over 17,000 hotel rooms at over 65 locations in Europe, the family-managed NOVUM Hospitality is one of the largest hotel groups in Germany. Founded in 1988 and on a steady growth curve since 2004, NOVUM Hospitality – under the management of CEO David Etmenan – is extraordinarily dynamic. The hotel portfolio comprises three and four-star hotels, all in central locations, which are run under the brands NOVUM Hotels, Select Hotels and niu. In addition, NOVUM Hospitality operates as a franchisee of the InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts und Choice Hotels.

niu
PDF 551.5 KB

Media Contact

Novum PR

PR & Communications Coordinator [email protected] +49 40600808400

Development Development Sales & Marketing Europe Germany
NOVUM Hospitality
Management CompanyBrand OwnerHotel Group

With 181 hotels and more than 24,000 hotel rooms in 65 locations in Europe, the family-run NOVUM Hospitality is ranked among the biggest hotel groups in Germany. Founded in 1988 and geared for growth since 2004, NOVUM Hospitality presents itself extraordinarily dynamic under the direction of Chief Executive Officer & Owner David Etmenan. The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum...

the niu
Brand by NOVUM Hospitality

Native. Inspiring. Urban – this is the niu. The brand comprises an innovative midscale hotel concept taking up the lifestyle of modern society. With the help of unique pieces of art, the niu hotels tell stories inspired by their location, shaped by Zeitgeist and history. the niu hotels are alive! Guests are no longer just drawn to their rooms. The open living lobby with its innovative co-working area invites guests and locals to work and stay.