Headline news from ITB Berlin: Sustainability in tourism on the international agenda

The Social Media Newsroom of ITB Berlin provides regular online updates at http://newsroom.itb-berlin.de/en from the World's leading Travel Trade Show.

The Social Media Newsroom of ITB Berlin provides regular online updates at http://newsroom.itb-berlin.de/en from the World's leading Travel Trade Show.

The United Nations has proclaimed 2017 the 'International Year of Sustainable Tourism for Development'. Under the aegis of the United Nations World Tourism Organization (UNWTO) the declared aim is to strengthen awareness for tourism activities that contribute to sustainable development. At the World's Leading Travel Trade Show® In March 2017, ITB Berlin, which for many years has engaged in numerous projects campaigning for greater social justice, environmental protection and human rights, also focused the spotlight on raising awareness for sustainable tourism. In cooperation with the Federal Ministry of the Interior (BMI) and the German Society for International Cooperation (GIZ), the ITB Berlin Convention devoted an entire panel discussion to the International Year of Sustainable Tourism for Development. Overall, relations between ITB Berlin and UNWTO are excellent, and there have been high-profile UNWTO events at ITB Berlin for many years. Among them was this year's pre-launch of the 2nd UNWTO Global Report on LGBT Tourism, featuring an interview with ITB Berlin's CSR officer Rika Jean-Francois: http://www2.unwto.org/publication/am-reports-volume-3-global-report-lgbt-tourism

UNWTO has now published an interim report on its activities over the last six months. They include the appointment of Marie Louise Coleiro Preca, President of the Republic of Malta, to the post of Special Ambassador of the International Year of Sustainable Tourism for Development. Furthermore, the organization was able to welcome ten Special Ambassadors who have signed up to this project. In order to promote sustainable tourism worldwide it also works closely with other UN organizations.

For more information on UNWTO projects which are already under way or currently being organised please read on: http://newsroom.itb-berlin.de/en/news/sustainability-tourism-international-agenda

About ITB Global Brand Family

For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events - in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will be held in Singapore from 15 to 17 October 2025, covering the broader regional market. ITB China, the premier marketplace for China's travel industry, is scheduled for 27 to 29 May 2025, in Shanghai. ITB India will take place in Mumbai from September 2 to 4, 2025. ITB Berlin, the world's leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market.

Media Contact

Emanuel Höger

Press Spokesman and Press and Public Relations Director, Corporate Communication - Messe Berlin Group [email protected] +49 30 3038-2270

Sustainability Sustainability Europe Germany Berlin

ITB Berlin is one of the world’s leading travel trade shows, bringing together tourism professionals, destinations, hospitality brands, and industry innovators from across the globe. Each year, the event serves as a dynamic platform for networking, business development, and the exchange of ideas that shape the future of travel. With its international reach, diverse exhibitors, and forward-looking conferences, ITB Berlin highlights the...