Tips and Strategies to Increase Your Direct Bookings

Learn from Industry Experts on How to Make the Booking Process Easier for Guests and Increase Direct Bookings for Your Hotel

Brewer Digital Marketing, a leading provider of innovative hotel software tools that serves more than 10,000 hotels worldwide, announced today its sponsorship of Direct Booking Summit, which will be hosted in The Westin New York at Times Square on September 27 and 28. The summit is the largest of its kind attracting hundreds of hotel decision-makers and industry influencers who come together with one goal in mind - increasing direct bookings.

Brewer Digital Marketing, a leading provider of innovative hotel software tools that serves more than 10,000 hotels worldwide, announced today its sponsorship of Direct Booking Summit, which will be hosted in The Westin New York at Times Square on September 27 and 28. The summit is the largest of its kind attracting hundreds of hotel decision-makers and industry influencers who come together with one goal in mind - increasing direct bookings.

Along with the event sponsorship, Brewer Digital Marketing's CEO, Brad Brewer, and Vice President of Sales, Bob Kippola, are scheduled to speak on Day 1 at 11:10 a.m. Brewer and Kippola will cover a topic on Customer Insights and Analytics. Their session will address:

  • Consolidate and optimize your customer data
  • How to analyze your data and derive actionable objectives
  • Improve customer trust and transparency in a tightly-regulated environment

"We are thrilled to host Brad Brewer, Bob Kippola and other inspiring speakers at this year's Summit," said Anastasia Reshetnikova, Global Events Director for the Americas, Direct Booking Summit. "These speakers are leaders in their fields and will share their collective wisdom on everything from negotiating with OTAs to digital marketing tips, and everything in between. This year's line-up is a hand-picked selection of carefully curated content, all delivered with empowering the hotelier in mind."

Get event details and register for the event here.

About The Speakers:

Brad Brewer
Brad founded Brewer Digital Marketing to help hotel companies shift bookings from expensive OTA channels to their under-used web assets.

Recognized as the thought-leader in semantic search for hotels, Brad continually evangelizes the need for hospitality companies to understand the value of structured data. With over 15 years of experience, he is a trusted advisor to many of the world's leading hotel companies.

Bob Kippola
Bob has 25+ years of helping hospitality customers drive revenue using the latest technology via a consultative sales approach. From the earliest days of automated hotel technology, he has always been respected for helping customers adopt the newest ROI producing products and services.

About Agentic Hospitality

Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Margaritaville Resorts, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include: Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Okta, Auth0 (SSO); Salesforce, Snowflake (CRM); Cloudbeds, Infor, Oracle Hospitality, Maestro PMS; PayPal, Braintree (Payments); Quantum Metric (Session replay, Felix AI generative summaries, and behavioral analytics); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit Agentic Hospitality.

Media Contact

Brewer Digital Marketing

[email protected] (303) 406-1053

Sales & Marketing Sales & Marketing USA & Canada United States Colorado Denver

Natural language search is becoming the default discovery layer for travel. Hotels that do not surface structured answers to intent based queries will lose traffic, visibility, and revenue. Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth.