MediaConcepts clinches 2017 Outstanding Website WebAward for Meritus Hotels & Resorts
Launched earlier this year, the revamped Meritus website was designed by MediaConcepts to offer users a greatly enhanced navigation and booking experience. New features include personalised recommendations based on users' location and browsing behaviour, user-generated images to add a layer of authenticity to the site, and integration with online communities to enable greater engagement with fans and followers of the brand.
"We wanted a new brand website that, beyond driving conversions and optimising our online presence, allows us to connect and resonate effectively with our customers," said Janice Azupardo, Regional Vice President for Branding and Communications at Meritus Hotels & Resorts. "We partnered with MediaConcepts on this project as they understand the hospitality industry and are able to offer valuable recommendations and technical expertise to achieve our objectives. Winning a WebAward for Outstanding Website is a welcome affirmation of our choice of partner."
"Travellers are demanding more from brand websites these days, and seeing irrelevant content is one of the biggest annoyances for them," said John Bowen, Founder and CEO of MediaConcepts. "Based on their browsing behaviour, you can learn what appeals to them, and make relevant recommendations that drive them towards a direct booking. We are excited that Meritus has chosen us to be their partner and look forward to continuing to enhance their digital guest experience."
The fully customised website was built on Jasmine WebSuite, MediaConcepts' digital platform developed specifically for the hospitality industry. The flexible web-based platform includes a content management system that allows Meritus to easily and securely manage content for the multi-language website. Through integration with the central reservations system, MediaConcepts also enabled real-time display of room rates on the Meritus website.
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MediaConcepts provides digital solutions that help hospitality clients drive direct revenue and build loyalty. This includes: design and development of brand websites with flexible yet sophisticated booking and personalisation functionality; a robust suite of web-based applications with integration capabilities; and a customisable mobile app that enhances the stay experience and improves operational efficiency. MediaConcepts provides ongoing support and services far beyond the initial website or application deployment. Our customers can rely on a long-term partnership to drive their digital business.
Hospitality groups and independent hotels around the world have trusted MediaConcepts" expertise and solutions since its inception in 2002.