151st Hotel: NOVUM Hospitality exceeds milestone with Stonehill Group
NOVUM Hospitality is celebrating a special milestone in its company history. At this year's Expo Real, the dynamic hotel group signed a joint development contract with the Stonehill Group for a niu hotel in Nuremberg. For NOVUM Hospitality, this not only represents the 151st hotel in its portfolio, but also the beginning of an ongoing collaboration with the British real-estate developer.
The niu hotel plans to open near the city centre in the middle of 2020. NOVUM Hospitality plans to market the establishment as a "niu hotel", with the same innovative storytelling concept as the niu brand, with 130 rooms and a "niu APP" with 52 apartments.
Each niu has its own character, which is inspired by its location, and tells an individual story through a coordinated design concept. Accordingly, design elements throughout the planned niu hotel in Nuremberg reflect the local character. From the interiors and latest techniques to select F&B concepts, niu fulfils a quality aspiration that goes beyond its 3-star rating and sets standards across the midscale segment throughout Europe. More than 35 other hotels in the new hotel brand are currently under development.
About the NOVUM Hospitality With currently 151 hotels and over 17,000 hotel rooms at over 65 locations in Europe, the family-managed NOVUM Hospitality is one of the largest hotel groups in Germany. Founded in 1988 and on a steady growth curve since 2004, NOVUM Hospitality – under the management of CEO David Etmenan – is extraordinarily dynamic. The hotel portfolio comprises three and four-star hotels, all in central locations, which are run under the brands NOVUM Hotels, Select Hotels and niu. In addition, NOVUM Hospitality operates as a franchisee of the InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts und Choice Hotels.
Media Contact
Carmen Majewski
NOVUM Hospitality [email protected] +49 40 600 808 336