7 Days Premium Hotels to enter HoReCa market in Russia

7 Days Premium Hotels, the Plateno Group's leading brand, is to enter the Russian market in 2017. Plateno Group is one of the most influential, innovative and client-oriented company with the portfolio of over 4400 hotel properties in 300 destinations and 100 million-strong loyalty programme. Plateno owns and manages 20 brands, including 15 hotel brands, apartments, café, art-platform and online travel platform Plateno Trip.

7 Days Premium Hotels, the Plateno Group's leading brand, is to enter the Russian market in 2017. Plateno Group is one of the most influential, innovative and client-oriented company with the portfolio of over 4400 hotel properties in 300 destinations and 100 million-strong loyalty programme. Plateno owns and manages 20 brands, including 15 hotel brands, apartments, café, art-platform and online travel platform Plateno Trip.


Plateno Group is pursuing active expansion in Europe, South-East Asia, Africa, and now in Russia. As part of its development programme, in October 2017 it launched its first Russian 7 Days Premium hotel, located in NOVA Alexeyevskaya Apartment Complex in Moscow. It became the first partner hotel in Russia to sign an agreement to operate under the 7 Days Premium brand. The property is currently under construction and will open its doors in the near future. Its concept is based on the main values of the brand: affordable price, premium experience, comfort for business and leisure travelers.


7 Days Premium NOVA Alexeyevskaya is a business hotel located near VDNKh, Moscow's largest exhibition, museum and recreation complex and one of its most popular public spaces. The property has well-developed infrastructure and provides a good range of services, from comfortable accommodation to corporate events.

Media Contact

Tomasz Janczak

Vice President for Growth& Digital [email protected]

Operations & Strategy Operations & Strategy General Management Europe Russian Federation

Digital and Flexible - an easy opt-in and low-cost package that will boost your hotel business. Backed by the leading Chinese Hotel chain ‘7 Days Inn’, 7DB will improve the brand awareness of your hotel to the overseas market, lower staff costs and improve guest satisfaction. It’s time to give your independent hotel an advantage over the competition.