Hotel Okura and Trinity Investments Unveil Plans to Create NIKKO STYLE, a New Upscale Lifestyle Hotel Brand in Japan
NIKKO STYLE to target travelers seeking new, creative experience; to fill void in underserved select service hotel category as Japan rides wave of inbound tourism
Hotel Okura Co., Ltd. ("Okura"), a leading Japanese hospitality company, and Trinity Investments, LLC ("Trinity"), a Hawaii-based private real estate firm with an extensive background in hospitality, are pleased to announce an exclusive joint venture (the "Joint Venture") to create NIKKO STYLE, a fresh new upscale select service hotel brand that will be introduced throughout Japan.
NIKKO STYLE will offer a comfortable and inviting atmosphere that encourages guests to work, relax and socialize. Whether local residents or international travelers, guests are welcome to meet, gather and connect through interactive culture, cuisine and creative experiences. The hotel will also feature the latest technological innovations so travelers can stay connected at all times. Benefitting from strong brand recognition and established sales, marketing and distribution channels, the Joint Venture is supported by a sustainable competitive advantage.
Toshihiro Ogita, President of Okura, stated: "NIKKO STYLE will be our first lifestyle brand targeted at a new class of premium business and leisure guests. We are delighted to partner with Trinity and its rich traditions in the global hotel business. We look forward to working with Trinity to offer sophisticated new hospitality services and exceptional hotel experiences that meet the discriminating tastes of premium guests."
Sean Hehir, President and CEO of Trinity, remarked: "Japan's hotel inventory is arguably the most underserved amongst developed countries worldwide, with little segmentation by major brand companies into the upscale select service space where branding and value-driven price points will be highly attractive to the country's new visitor demographic. This collaboration with our long-standing partner Hotel Okura on NIKKO STYLE will serve to fill this void, allowing for the rapid penetration of a new but familiar brand throughout Japan and then, utilizing our respective companies' worldwide networks, into selective gateway cities in other Asian countries, North America and Europe."
About Okura Nikko Hotel Management
Nikko Hotels International Nikko Hotels International (NHI) is a luxury hotel brand providing facilities and services to meet a wide variety of guests' needs in urban centers and popular resort destinations worldwide. The NHI brand emphasizes fine luxury, gracious hospitality and international culture. Service in the spirit of Japanese hospitality is a distinguishing feature of all NHI properties, both in Japan and overseas. Please visit www.nikko-jalcity.com/brand/nhi for more information.
Okura Nikko Hotel Management Co., Ltd. Okura Nikko Hotel Management Co., Ltd., a subsidiary of Hotel Okura Co., Ltd, operates three hotel groups: Okura Hotels & Resorts, Nikko Hotels International and Hotel JAL City. Founded in October 2015 to consolidate and strengthen its hotel management business, Okura Nikko Hotel Management aims to become the top Japan-based hotel operating company by developing an international portfolio of properties through hotel management contracts. Please visit www.okura-nikko.com for more information.
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