Industry Update
Supplier News 6 March 2018

Gentelle’s line of linen to be showcased at ‘The Hotel Show – Saudi Arabia 2018’

Benham International’s Distributor in Jeddah to be featured at ‘The Hotel Show – Saudi Arabia 2018’

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Gentelle Hotel Supplies Co. Ltd, the Jeddah based wholesale supplier of premium quality bed, bath, and banquet linen has announced its participation in 'The Hotel Show – Saudi Arabia, 2018'; the Saudi Kingdom's premier hospitality and food industry event that will host industry experts to share ideas, trends and insights.

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Gentelle will be showcasing its comprehensive range of three to five star bed linen, bath linen, hospitality linen, and its star product, the 100% natural latex pillows crafted from the sap of rubber trees.

The product line that will be on display at The Hotel Show will specifically include bed sheets, bed protectors, pillow protectors, mattress toppers, feather duvets, towels, luxury bathrobes, and feather pillows among others.

The Company will also be promoting its water-proof pillow protectors as an essential for hotels, advocating it for its hygiene factor that assures guests of resting on a 'safe pillow', a spokesperson said. "Pillow protectors offer a sense of satisfaction to guests whilst also preserving the quality of pillows and extending its lifetime for hotels, by reducing the need for laundering them and significantly cutting down on maintenance costs", he further added.

Commenting on Gentelle's participation for the second time at 'The Hotel Show – Saudi Arabia', the Company's Director Operations said "Our assessment of the market revealed that compared to other Middle Eastern countries, the entry level to Saudi Arabia is open only for serious brands. Despite heavy competition, we have entered the market and secured untapped clients, especially some of the project owners who were at the same Hotel Show last year; they have now become partners and ambassadors of our brand. We are excited about our participation in this show once again, as we see great potential in meeting new people and exploring new projects".

The Company further stated that there is already an upward trend of the hotelier industry in Mecca and Madinah.

The Hotel Show Saudi Arabia is host to the hospitality industry, and will attract over hundreds of global brands and over 6,000 attendees. The event is billed as a perfect platform for buyers and sellers to meet annually to do business and network with industry peers. Besides bringing the industry together, the Show will also feature 'Continuing Professional Development' (CPD) seminars and conduct an inter-hotel culinary competition.

The event that will take place from the 10th – 12th of April this year is promoted to offer a unique platform for global suppliers to find new partners in the region and promote their brand to hoteliers, restaurateurs, interior designers, developers and architects. It also provides an opportunity for participants to connect with powerful decision makers from the likes of Saudi Bin Ladin, Saudi Oger, Marriot, Fairmont, Sofitel and Hilton.

Gentelle Hotel Supplies Co. Ltd manufactures home and hotelier linen crafted with exquisitely woven fabrics from premium quality Asian cotton, supplied under its flagship brand 'Gentelle'. Its line of products undergoes stringent quality measures that are included in the processing of the delicate linen fabrics.

Benham International, the 'Gentelle' brand's owning company caters to an international clientele panning across Sri Lanka, Pakistan and Saudi Arabia. The Company is also involved in supplying emergency relief material to NGOs and other distress management organizations.

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Related Event

The Hotel Show Saudi Arabia

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Jeddah Center for Forums and Events (JCFE) — Jeddah, Saudi Arabia
event information
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Ihsan Infiyaz
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