Industry Update
Supplier News27 March 2018

Travel and Hospitality Tech Innovator Felix Laboy Joins NAVIS Advisory Board

Former Sabre Hospitality and WayBlazer executive joins as the newest member of NAVIS board

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NAVIS, the leader in reservation sales and marketing technology for hotels, resorts and vacation rentals, announced that industry visionary Felix Laboy has joined its board. Laboy joins an elite advisory team which includes Tom Gonser, founder of DocuSign, and Sanjay Dholakia, former Chief Marketing Officer of Marketo.

Felix Laboy has three decades of experience across a wide-ranging portfolio of leadership positions in the hotel, travel and technology industry. Most recently, he was CEO of WayBlazer, the world's first artificial intelligence company for travel. Laboy also served as the first president and general manager of Sabre Hospitality Solutions, a leading Software as a Service technology company.

"Felix is a pioneer in the industry, and we are excited to welcome him to NAVIS' advisory board," said NAVIS CEO Kyle Buehner. "Technology creates so many opportunities for hoteliers and vacation rental professionals to drive revenue while improving guest service. We're excited to learn from Felix and benefit from his expertise, experience and global perspective as we continue to help our clients grow their businesses."

Before leading Sabre Hospitality Solutions, Laboy was CEO and co-founder of E-site Marketing, one of the first hospitality Internet marketing companies in the world. He has advised many travel technology start-ups, consulted for private equity firms and taught at the School of Hotel Administration at Cornell University. Laboy also held numerous executive positions at leading hotel companies including The Ritz-Carlton Hotel Company, Westin Hotels and Resorts, ANA Hotels and Four Seasons Hotels. In addition, he served as executive vice president of the Puerto Rico Convention Bureau.

"I have always admired NAVIS for its innovative products and services, and I am honored to join their board," said Laboy. "I have tremendous respect for Kyle, his leadership team, and the other board members, and I look forward to working with them."

Laboy also serves as an advisor to ALICE and is a member of the Cornell University Council, having graduated from the prestigious School of Hotel Administration at Cornell. He enjoys traveling, hiking and triathlons, and has visited all seven continents, climbed Mt. Kilimanjaro and is an Ironman triathlete.

To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.

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Felix LaBoy - Member of the Advisory Board

27 March 2018 — Felix Laboy has three decades of experience across a wide-ranging portfolio of leadership positions in the hotel, travel and technology industry. Most recently, he was CEO of WayBlazer, the world’s first artificial intelligence company for travel.
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NAVIS is the only complete customer relationship management software specifically designed for the hospitality industry. The leader in hospitality CRM solutions and services, only NAVIS provides a CRM platform that unifies your Reservations, Revenue and Marketing teams around a single source of guest data, that drives more direct bookings and more revenue.

NAVIS has been serving the hospitality business since 1987. A privately held company, NAVIS is headquartered in Bend, Oregon with growing offices in both Orlando, Fla. and Reno, Nev. The company has been honored with the Top Workplaces award six times by The Oregonian for consecutive years, the Orlando Sentinel Top 100 Companies award for the third year in a row, and one of the Northern Nevada Human Resources Association's Best Places To Work for the second consecutive year. Learn more at

Kelsie Skinner
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