Dayuse.com reveals its new brand campaign
Dayuse.com, the premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the "Dayuse Effect."
Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand's first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel use. Avoiding clichés, Dayuse.com will share core values of modernity, simplicity, and quality via films that treat quirky situations with humor and elegance.
Subtly built on an offbeat tone, the three films depict several different users, each with good reasons for wanting to book a hotel room during the day.
The Dayuse Effect is illustrated through each film via a two-part format:
- #1 a close portrait of different users (travelers for business, leisure, and a couple) at odds with uncomfortable situations;
- #2 reveal: a projection of the same characters enjoying the Dayuse.com Effect.
The "Dayuse.com Effect" identity campaign will be distributed through digital video devices, including the Teads network on all international Business, Lifestyle, and general media throughout France, Germany, the United Kingdom, the United States, and Australia.
The proven industry player Dayuse.com is the world leader in daytime hotel booking. Dayuse.com's platform successfully places hotels in touch with a wide range of modern consumers: travelers looking to relax after an exhausting flight or survive the extended layover, businesspeople in need of an ideal environment for a big meeting, or any user looking to spoil their spouse with a luxury "daycation". Generating incremental revenues, improving your bottom line: Dayuse.com opens hotel doors to a new local clientele. Hotels are now the place to stay to upgrade your day! Dayuse.com is currently available in 24 countries with over 4,000 hotels across the globe and growing rapidly since January 2016 after receiving $17 million in Series A Funding from leading Venture Capitalists Idinvest Partners and Partech Ventures (including Angel Investors Paul Dubrule, Group Accor co-founder, and Charles Petruccelli, AMEX Travel President ex. Officio.) For more information visit www.dayuse.com.