Industry Update
Supplier News26 April 2018

Central Hotels to Go Paperless in Rooms with Crave Interactive

Central Hotels has entered into an agreement with Crave Interactive to install digital Guest Room Tablet directories across its hotels.

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Dubai, UAE. In keeping with its paperless initiative to protect the environment, Central Hotels has entered into an agreement with Crave Interactive to install digital Guest Room Tablet directories across its hotels. Crave Interactive is a world leading developer of cloud-based digital guest service solutions for hotels and was recently named as 2018's top-rated guest room tablet provider in the Hotel Tech Report Awards.

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Making the announcement, Mr. Ahmad Al Abdulla, Chairman of Central Hotels, stated, "In the age of smartphones and smart technology, guests increasingly expect their hotel rooms to be smart too. Hence all our upcoming hotels will be made smarter and more environment friendly with Crave Interactive. It is an easy-to-use handheld device that will not only support our green objectives but will also boost operational efficiency."

In addition to serving as a digital guest service directory, Crave Interactive will be useful in providing a wide range of services such as wake-up calls, restaurant reservations, dining menus, housekeeping requests, guest notifications, and guest feedbacks.

Mr. Ammar Kanaan, General Manager of Central Hotels, added, "We are proud to exceed the expectations of our guests with innovative conservation initiatives. Protecting the environment is vital for us and a significant component of our corporate strategy. Crave is a world-class product and looks great in rooms. It is easy to update and very helpful, hence we expect both our guests and staff to love it. Additionally, this move has considerable cost-benefits and will help in driving increased ancillary revenue."

"We are delighted to add Central Hotels to growing list of international clients", declared Tim Butterworth, Chief Commercial Officer at Crave Interactive "we are seeing an increasing trend towards replacing paper with smart modern digital solutions such as the Crave range of in-room tablets. With 93% positive TripAdvisor comment there is no doubt that guests appreciate the improved services that our tablets provide"

See First Central's Go Paperless drive at: www.firstcentraldubai.com/paperless

About Central Hotels
Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Featuring 524 apartments equipped with top-notch facilities, it offers travellers the best of Arabian hospitality in the heart of Dubai. Building up on this amazing success, the brand is now poised to expand its footprint in the GCC targeting Saudi Arabia and the UAE as the primary markets for growth.

For more information about Central Hotels visit www.central-hotels.com

For media contact:

Hina Bakht
Managing Director
EVOPS Marketing & PR
Mob: 00971 50 6975146
Tel: 00971 4 566 7355
[email protected]
www.evops-pr.com

Hina Bakht
EVOPS Marketing & PR
971 50 6975146
email us here

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About Crave

Crave Interactive is a leading developer of Digital Guest Experience solutions for hotels. Crave's cloud-based platform allows hotels to delight their guests via every digital channel; in-room tablets, guest-owned devices, kiosks, and existing hotel brand Apps.

Crave's platform supports a full range of guest services in multiple languages, including digital directory, F&B ordering, concierge and local area guides, spa services, smart room controls, communications, games, and entertainment.

Crave is widely recognised as the world's leading in-room tablet vendor, with client hotels worldwide from 40 to 4,000 rooms. Over 100 million hotel guests interactions with Crave solutions occur each year, providing Crave and its hotel clients with insight into the individual and collective requirements of guests.

Crave is headquartered in the UK with offices across the world and is part of the True Corporation plc (Thailand) group of companies.

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