WorldHotels expands focus on digital expertise and services
Frankfurt -- WorldHotels, a global sales, marketing and distribution company is further strengthening its online focus by appointing Franco Sterl as Director E-Commerce. Sterl, who joined the group this month, will be based in Berlin, Germany.
Sterl is a digital expert with more than 10 years' experience working with global hotel groups and chains. Most recently before joining Worldhotels, Sterl worked as Director of Digital Marketing & eCommerce and Member of the Executive Board at Leonardo Hotels Europe in Berlin, where he restructured the former E-Commerce department and successfully introduced the "NYX by Leonardo Hotels" brand on the European market. He has also served as eCommerce Manager at B&B Hotels GmbH, where he managed the eCommerce department and the strategic management and development of the company website.
"E-Commerce at WorldHotels shows great potential in terms of optimization and growth. My goal is to increase the E-Commerce offerings for WorldHotels member hotels and to develop strategies to lead the group forward", adds Sterl.
Manager PR and Communications - WorldhotelS
Phone: +49 (0) 69 660 56 – 252
world's most unique independent hotels, including almost 350 member hotels and resorts, collectively incorporating 75,000 rooms. This includes 175 hotels and resorts in Europe, 93 in Asia Pacific, 19 in South America, 11 inthe Middle East, 5 in Africa, and 38 in North America. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an "affiliation model" which provides a comprehensive range of services including a global sales network, marketing, training, e-commerce and state-of-the-art distribution technology. Guests can also earn points with the group's own loyalty program, Worldhotels Peakpoints and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to 22 frequent flyer programs. The company remains based and headquartered in Frankfurt, Germany.
The 40-year-old Worldhotels ( worldhotels.com ) is a global brand that brings together some of the