Frankfurt -- WorldHotels, a global sales, marketing and distribution company is further strengthening its online focus by appointing Franco Sterl as Director E-Commerce. Sterl, who joined the group this month, will be based in Berlin, Germany.

Two years ago, WorldHotels introduced World Online, a program designed to drive additional direct bookings to independent hotels and the appointment of Sterl is a further indication of the company's commitment to expanding its digital marketing capabilities. "We are very glad to welcome Franco to our group. Franco's priorities will be to grow the WorldHotels E-Commerce team, to maximize the production through our member hotels' own websites and ultimately position WorldHotels as a key partner for our members' digital marketing needs. With his proven track record in the online world, Franco will help Worldhotels to expand the groups' focus on digital expertise and services", says Geoff Andrew, CEO of WorldHotels.

Sterl is a digital expert with more than 10 years' experience working with global hotel groups and chains. Most recently before joining Worldhotels, Sterl worked as Director of Digital Marketing & eCommerce and Member of the Executive Board at Leonardo Hotels Europe in Berlin, where he restructured the former E-Commerce department and successfully introduced the "NYX by Leonardo Hotels" brand on the European market. He has also served as eCommerce Manager at B&B Hotels GmbH, where he managed the eCommerce department and the strategic management and development of the company website.

"E-Commerce at WorldHotels shows great potential in terms of optimization and growth. My goal is to increase the E-Commerce offerings for WorldHotels member hotels and to develop strategies to lead the group forward", adds Sterl.

About WorldHotels Collection

WorldHotels™ Collection is a privately held hotel soft brand within the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality, and celebrating its 50th year anniversary in 2021, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today's traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information visit WorldHotels.com.

Sophie Neubauer
Manager PR and Communications - Worldhotels
+49 69 660 56 252
WorldHotels Collection

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