Booking directly through a hotel website benefits all parties | travolution.com

By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs - is approaching too many to count. Whether it's in terms of the revenue share for hotels or the experience of guests, there's plenty of evidence to suggest that booking directly through a hotel website benefits all parties involved.

By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs - is approaching too many to count. Whether it's in terms of the revenue share for hotels or the experience of guests, there's plenty of evidence to suggest that booking directly through a hotel website benefits all parties involved.

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Travolution was founded in 2004, when Travel Weekly recognised the need to serve the fast-growing and dynamic online and travel technology sectors with a standalone brand. The first B2B media title of its kind in the world, Travolution pioneered coverage of the sector and rapidly gained a dedicated following within challenger brands and established firms facing the challenge of a paradigm shift in the industry.