Hostelling International looks to win more guests directly with SiteMinder
The worldwide network of not-for-profit youth hostel associations, Hostelling International, has partnered with the global hotel industry's leading cloud platform, SiteMinder, in a bid to bolster the online presence of its almost-4,000 hostel members and attract more direct bookings from guests. The network has integrated its online booking engine with SiteMinder's platform to automate the flow of information between each hostel member's website and property management system – a capability which is already driving a surge of direct reservations for member properties and freeing up time for staff.
"The integration with SiteMinder has allowed us to update our room rates and availability in real-time, directly from our property management system, so they are always current. And, since reservations are automatically delivered back into our system, there are no mistakes in the booking information – each booking is exactly how it was provided by the guest," says Marko Repo, Hostel Manager at Eurohostel.
Luke Tarplett, Hostel Manager at the 100-year-old YHA Christchurch in New Zealand, echoes Mr Repo's sentiments on the integrations benefits to guests. Says Mr Tarplett, "Using SiteMinder allows us to offer greater choice to guests using the HIHostels.com website. In the first two months, we saw an increase in bookings, and ultimately the stable and efficient connection continues to offer an easier process for our front desk team."
Hostelling International spans hostels in more than 80 countries and is one of the world's largest international membership organizations. Today's announcement forms part of a group-wide strategy to diversify the online distribution strategies of member hostels, with bookings from both third-party channels and their direct hostel website.
SiteMinder's global SVP of partnerships, Dai Williams, says, "We are pleased to support Hostelling International, an organization that so deeply understands the needs and preferences of the modern traveler, for the true benefit of its hostel members. If the early results prove anything, it is the material value of direct bookings – and, indeed, of automation – in a world that otherwise moves incredibly fast and demands a lot from every accommodation provider."
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
About Hostelling International
Hostelling International (HI) is a worldwide network of not-for-profit youth hostel associations, including YHA, Stayokay and DJH which collectively span hostels in more than 80 countries. Established in 1932, HI is one of the world's largest international membership organisations, with more than 3.7 million members, and offers many benefits in addition to staying in HI hostels.
For more information, visit www.hihostels.com.
Director of Brand Communications & PR
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