Deutsche Hospitality selects dailypoint as its centralized, above PMS data platform

dailypoint will serve as much more than just a powerful, cloud-based CRM. It will consolidate the group's guest feedback data, newsletters, website insights, loyalty program, and data from its multiple Opera installations into one centralized platform allowing for better guest insights and more personalized services.

"We want to know exactly who our guests are to customize our marketing and services and to make better management decisions. The scope of data that dailypoint analyzes and the insights it provides allow us to do this in one central system," says Petra Götting, Vice President Sales & Marketing at Deutsche Hospitality. "During the implementation, the project management and experience of the dailypoint staff was also a very important success factor."

Deutsche Hospitality has been piloting its hotels with dailypoint for the past twelve months, testing both the software, as well as dailypoint's patented, AI-based data cleansing processes, which ensure that all data is correctly stored and usable.

"This project pushed us to the next level. Especially the very intense testing period of 12 months of our patented data cleansing functionality with millions of records were extremely positive," says Michael Toedt, founder and CEO of dailypoint. "We were able to further improve our algorithms which is the key success factor when bringing data together in one central system."

After a successful pilot phase, Deutsche Hospitality rolled out all of its properties with dailypoint and will now emphasize its focus on creating innovative, data-driven ways to delight its guests with hyper-personalized offerings while also generating more revenue.