Industry Update
Press Release18 July 2018

Preparing Independent Restaurateurs for the Digital Age

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The METRO Chair of Innovation, a research center at Ecole hôtelière de Lausanne (EHL) sponsored by METRO AG, recently released its latest research findings on creating an innovative learning community to support and motivate independent restaurateurs to learn and receive training on digital tools.

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Independent restaurateurs face increasing pressure from large chain operators, many of whom are adopting technology rapidly as part of their global growth strategies. Meanwhile, independent operators may not yet realize the competition they face for their own survival.

This latest research focuses on restaurateurs' challenges and behaviors toward training, as well as innovations in education from other industries, to enable the creation of Learning Communities. The concept is an innovative approach to train independent restaurateurs, taking into account the perennial issue of lack of time and money they face, as well as their most significant business challenges, topics of interest, current level of digitalization and preferred training format.

The study included interviews with more than 50 independent restaurateurs, academics, experts and restaurant associations. A survey of more than 2,300 restaurant owners, managers, chefs and METRO customers was also completed across France, Italy and Spain as they were selected to represent the European countries for the study. These interviews and survey data were then analyzed to help create a Learning Community concept.

Survey results indicated that the main challenges for independent restaurateurs included offering home delivery service, doing administrative paperwork and managing their staff. Their main topics of interest for training, however, centered on managing food, beverage and other supply costs, mastering cooking techniques and forecasting demand. This gap between challenges identified and topics of interest helped inform the Learning Community concept, which offers a solution that trains restaurateurs on what they want to learn while gradually introducing more critical topics and more peer to peer interaction.

"The Learning Community concept not only provides targeted and pioneering training concept on relevant technologies, but also tackles all primary challenges that independent restaurateurs face in their daily operations," stated Dr. Christine Demen Meier, Chair Holder, METRO Chair of Innovation. As demonstrated by the research team composed of Dr. Christine Demen Meier, Caroline Guigou and Isabelle Vetterli, this innovative educational solution also uses gamification elements to enhance the learning experience, keep participants engaged in the process, and help them develop the ability to comprehend digital content.

"The first study with the METRO Chair of Innovation showed us how restaurateurs use technologies and if not, what the reasons behind are. Restaurateurs often avoid new technologies due to a lack of time, knowledge and resources. With this follow-up study, we dived deeper to find solutions that start exactly at this point: What learning concepts and support can we give restaurateurs so that they can keep their finger on the pulse of the times and integrate learning into their everyday life with little use of resources?", says Frédéric Schumacher, Director of Innovation at Hospitality Digital, a company of METRO AG. "We strive to help restaurateurs to integrate digital tools that simplify their work processes, so that they have more time for the essential."

This was the last research carried out by the Metro Chair of Innovation, while the partnership between METRO and EHL will continue to evolve and grow. An announcement will be made soon with further details. For more information on the METRO Chair of Innovation and to download the research results, click here: https://innovationchair.com.

Related Document

Independent restaurateurs and training, what is the solution?

An innovative learning community concept to support and motivate independent restaurateurs to learn and to receive training on digital tools.
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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.

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