Oaks Hotels & Resorts Joins Global Hotel Alliance
Australia’s leading provider of contemporary accommodation strengthens presence of the alliance in Oceania and beyond
Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Oaks Hotels & Resorts ("Oaks") has joined its portfolio of independent hotel brands, adding a collection of over fifty hotels, resorts and furnished serviced apartments in Australia, New Zealand, Thailand, Qatar and the UAE, with Beirut to be launched soon, to...
Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Oaks Hotels & Resorts ("Oaks") has joined its portfolio of independent hotel brands, adding a collection of over fifty hotels, resorts and furnished serviced apartments in Australia, New Zealand, Thailand, Qatar and the UAE, with Beirut to be launched soon, to GHA's collaborative network of 33 independent brands and over 550 hotels.
Established in Australia in the early 1990s, today Oaks continues to expand with a focus on strengthening its international footprint. In 2011 it was acquired by Minor Hotels ("Minor"), the leading hotel owner, operator and investor in Thailand and the broader region. Minor's hotel brands, Anantara, AVANI, Elewana Collection and Tivoli, have already been members of GHA and participated in the DISCOVERY loyalty program for several years.
Chris Hartley, GHA's CEO, is thrilled that Minor's full set of brands is now participating in DISCOVERY: "Back in 2007, Minor joined GHA with its Anantara brand and only a few hotels. Since then, Minor's growth story has been incredible and contributed significantly to GHA's owns success. Now, with Oaks joining the alliance, DISCOVERY becomes the second largest hotel loyalty programme in Australia and New Zealand, with over 100 hotels participating in that market, as well as over one million local DISCOVERY members out of the 13 million total members globally."
Dillip Rajakarier, Minor's CEO, adds: "We're very committed to GHA, and DISCOVERY's multi-brand loyalty approach has suited our own brand acquisition strategy very well. We get the scale and reach of a global programme, combined with the efficiencies of operating a shared loyalty platform across 33 brands. We expect Oaks to benefit significantly from the additional customer reach that DISCOVERY brings, especially with travel into Australia and New Zealand booming at the moment."
Oaks Hotels are live and bookable on the DISCOVERY website, and members are already experiencing the recognition and programme benefits across the Oaks portfolio.