Industry Update
External Article12 November 2018

Modern Inns Are Taking On Airbnb

There are 17k inns nationwide, a number that's growing

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1 min
The Real Deal

A crop of innkeepers are increasing the cool factor of once-stuffy bed and breakfasts to compete against Airbnb.

"Bed-and-breakfasts were getting a bad rap for the doilies," said Heather Turner, marketing director for the Professional Association of Innkeepers International. "The modern B&B doesn't look like grandma's house."

There are about 17,000 B&Bs nationwide — a number that's on the upswing as mid-career professionals get into hospitality, trading in things like needlepoint pillows for free Wi-Fi.

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